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Principal Product Manager, AI/ML

Tatari
Los Angeles, USAfull_timePosted 10 Jul 2026

About the role

<p>Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including <em>Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V</em>., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.</p> <p>That approach has earned Tatari broad industry recognition, including being named&nbsp;<a href="https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards">Best CTV AdTech Platform</a> in the 8th annual <em>MarTech Breakthrough Awards</em>, as well as honors from <em>Digiday</em> (<a href="https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform">Best Connected TV Platform)</a>, <em>AdExchanger</em> (<a href="https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award">Most Innovative TV Advertising Technology</a>), and <em>Business Insider </em>(<a href="https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company">Hottest AdTech Companies)</a>. Tatari has also been recognized as the <a href="https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row">Best Place to Work</a> by <em>Inc. Magazine</em>. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.</p> <p>As Principal Product Manager, AI/ML, you set the multi-year vision and strategy for Tatari's AI/ML recommendation and prediction products — one of the company's highest-leverage strategic bets. You operate with significant autonomy, shaping investment decisions while still functioning as a hands-on IC who ships. You bring outside-in thinking that reshapes how the org thinks about AI/ML, build the executive and cross-functional alignment needed to execute against that vision, and raise the bar for product craft across teams beyond your own.</p> <p><strong>Responsibilities:&nbsp;</strong></p> <ul> <li>Own the vision and multi-year roadmap for AI/ML recommendation and prediction products end-to-end — from ideation and business case through market research and competitive differentiation — to drive growth and sustained competitive advantage.</li> <li>Secure executive alignment

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Tatari

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