Senior Product Marketing Manager – Sales CRM

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re seeking a driven, strategic, and creative Senior Manager of Product Marketing to help accelerate one of the most exciting and fastest-growing areas of ServiceNow- Sales CRM. This role will focus on bringing to market our Sales Force Automation (SFA), Configure Price Quote (CPQ), and Order Management (OM) products and capabilities, showing how ServiceNow helps companies modernize revenue operations, simplify selling, and connect the entire sales-to-order process.

You’ll play a pivotal role translating innovation into market impact- developing messaging, orchestrating launches, driving campaigns and events, and equipping the field with the tools to win. This position reports to the Sr. Director of Product & Solutions Marketing for Sales CRM and will work closely with Product Management, Integrated Marketing, Sales, and Industry teams.

What you get to do in this role

Positioning & Messaging

· Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.

Product & Market Launches

· Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption.

· Partner with Product, Enablement, and Integrated Marketing to ensure full readiness across teams.

Campaigns

· Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.

Webinars + Events

· Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.

Competitive

· Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.

Customer Stories

· Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.

Sales / Field Enablement

· Create and maintain enablement tools- pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs.

Qualifications

To be successful in this role, you have:

· 8–12 years of product marketing experience in enterprise software or SaaS.

· Experience in CRM, sales automation, CPQ, or revenue technology markets preferred.

· Proven ability to craft persona-based, solution-driven messaging and assets.

· Strong project management skills and experience executing cross-functional launches.

· Excellent written, verbal, and visual communication skills.

· Comfortable presenting to executive audiences in virtual and live settings.

· Bachelor’s degree or equivalent experience; MBA a plus.

· Enthusiasm for collaboration, creativity, and fast-moving environments.

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Why you’ll love this role

You’ll be at the center of redefining what Sales CRM means for the modern enterprise- connecting product innovation to customer success, influencing go-to-market strategy, and helping ServiceNow tell a bold new story about the future of selling.

For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas