Sr Director I, Brand Management CCTM

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 23, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.  

Role Overview

Leads the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences ~1-billion-unit cases, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution.

Key Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
• Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives.
• Lead brand positioning, equity-building initiatives, and resource allocation decisions.
• Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.
• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
• Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
• Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

Qualifications

• 8+ years of progressive marketing leadership in CPG or beverage industry.
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of the system,RGM, and commercial integration. FSOP understanding is a plus.
• Experience with MarTech & AI tools, and data-driven marketing & selling.
• Bachelor’s degree required; MBA preferred.

Key Competencies

• Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
• Innovation Leadership – Ability to builds and scale breakthrough ideas.
• Data Fluency – Uses analytics and AI to optimize performance.
• Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
• Change Leadership – Drives transformation and tech-enabled workflows.
• Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance.
• Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

$193,000 - $224,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, fina