VP, Ecommerce

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The VP, Ecommerce will bring visionary, brand-smart leadership to our performance media, CRM, loyalty, merchandising, site, marketplace, and retention strategies. They will be responsible for delivering an emotionally resonant, high-converting flagship experience while ensuring operational excellence, innovation, and long-term strategic expansion. This role is directly accountable for a substantial portion of the brand's total revenue and plays a critical role in shaping its ongoing commercial trajectory.

What You’ll Be Working On

• Define and lead the overarching strategy and vision for SDJ.com, Global Amazon, and new digital retail platforms
• Set and own aggressive revenue, margin, LTV, CAC, and traffic goals
• Drive business performance through coordinated execution across content, merchandising, lifecycle, and media
• Deliver clear, concise reporting to senior leadership and drive accountability through KPIs and forecasting models
• Own and optimize the performance marketing ecosystem across paid search, social, affiliate, influencer, RMNs, and emerging platforms
• Lead creative/media integration to drive full-funnel storytelling and ROI
• Oversee media investment allocation, creative iteration, and platform partner relationships
• Build a best-in-class Global DTC experience that integrates exclusive product drops, interactive content, live shopping, subscriptions, and personalized journeys
• Oversee digital merchandising, promotions, UI/UX, CRO strategy, and innovation roadmap
• Partner with creative, content, and product teams to maintain a dynamic, on-brand consumer flagship
• Lead CRM strategy across email, SMS, push, and loyalty touchpoints
• Champion personalized storytelling and consumer rituals across lifecycle journeys
• Oversee Amazon 1P/3P business: PDPs, search optimization, retail media, pricing, reviews, and supply collaboration
• Ensure platform excellence, brand consistency, and content performance across third-party channels
• Manage partnerships with Amazon team, media vendors, and internal stakeholders
• Partner with analytics teams to identify actionable insights across acquisition, retention, and conversion
• Define measurement frameworks and testing roadmaps to evaluate and optimize performance
• Support procurement and implementation of evolving tech stack
• Build and lead a high-performing team across performance, CRM, merchandising, UX, site, and Amazon
• Foster a culture of creativity, accountability, testing, and agility
• Guide prioritization, coach emerging leaders, and manage agency/vendor relationships
• Drive the commerce POV within the broader Americas and Global strategic planning processes
• Represent the consumer journey across digital commerce in cross-functional forums
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Must Haves

• 10+ years in ecommerce, digital growth, and consumer marketing
• Experience leading P&L and scaling digital revenue across DTC and Amazon/marketplaces
• Deep fluency in performance media, CRM, analytics, and user experience
• Strong understanding of Shopify, GA4, CDPs, ESPs, and martech landscape
• Exceptional team leadership, stakeholder management, and strategic storytelling skills
• Beauty, wellness, or lifestyle category experience preferred

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Salary Range