VP, Demand Generation

Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.

The Opportunity

Reporting to the Chief Marketing Officer, you will be a crucial member of the Marketing Leadership Team, and you will be a key contributor to both the Marketing organization and the company overall. This highly visible role will interact with Couchbase leadership including the broader Go-To-Market (GTM) organization. This opportunity is ideal for a leader with a passion for driving demand and achieving improvements that drive efficiency and outcomes. As a team, we are excited by attacking hard problems, and want someone who excels at operational rigor while driving progressive improvements and has a strategic vision for demand processes.

The Organization 

This role is preferably located in our Santa Clara headquarters 3 days a week and will report to the Chief Marketing Officer, John Kreisa. The Marketing organization consists of five teams; Communications, Field Marketing, Product Marketing, Developer Engagement, Partner Alliances and Demand Generation. 

The Role

• Marketing Systems and Process Expertise:
• Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes specific to Couchbase's offerings.
• Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Couchbase's target audience.
• Campaign design, execution and measurement:
• Oversee the flawless execution of demand generation campaigns for Couchbase, ensuring precision and consistency across all marketing materials and communications.
• Analyze data insights to refine and improve demand generation programs continuously, taking into account the specific nuances of Couchbase's market positioning.
• Enterprise Software and Database Market Penetration:
• Apply extensive experience in marketing for enterprise software solutions and the database market to develop and execute targeted demand generation strategies for Couchbase.
• Collaborate with product marketing to articulate compelling value propositions for Couchbase's NoSQL database solutions.
• Product-Led Growth Leadership:
• Infuse product-led growth principles into demand generation strategies for Couchbase, driving user acquisition and engagement through the seamless experience of our cutting-edge database products.
• Collaborate closely with the Product team to align demand generation efforts with Couchbase's product development cycles and feature releases.
• Cross-Functional Demand Strategy:
• Lead cross-functional teams to develop and execute integrated demand generation plans aligned with Couchbase's business goals.
• Collaborate closely with sales, field marketing, partner marketing, product marketing, and other key stakeholders to ensure cohesive messaging and strategy across all customer touchpoints specific to Couchbase's market presence.
• Sales Development strategy:
• Drive the Couchbase sales development team to align demand generation efforts with sales priorities in the dynamic landscape of NoSQL databases.
• Establish and maintain strong communication channels between demand generation and Couchbase sales teams to facilitate efficient lead handoff and conversion.

What you’ll need (Capabilities)

• Minimum 15+ years of experience in demand generation, with a focus on enterprise software, particularly in the database market.
• Lead Yourself: 
• Demonstrates our company values, in particular an appetite for making tomorrow better than today and attacking hard problems, while being a good human, always. 
• Strong orientation towards building for scale, leveraging demand team skills, processes and technology.
• Ability to combine strategic, progressiv