Assistant Manager, Email Marketing

Who You Are:
Getty Images’ Marketing team is looking for an Assistant Manager, Email Marketing to join the team, based in New York. This position will be responsible for developing and implementing email campaigns to drive recruitment, activation and retention of our creative photographers, videographers, and illustrators (“creators”), supporting the goals of the Creator Relations and Creative Content teams. This role will partner with our wider Marketing Creative and Marketing Operations teams to ensure creators receive a consistent experience which aligns with the Getty Images brand. This role will build engagement campaigns that resonate with creators, facilitate the translation of those campaigns into multiple languages for creators across the globe, implement email best practices, ensure flawless campaign execution, maintain the email calendar, and ensure the health of the email channel by managing unsubscribe rates. Reports to the Director, Integrated Marketing.

Your Next Challenge:

• Develop regular newsletter emails and content briefing emails that are relevant and personalized to creators with the goal of driving engagement and the submission of content (images, videos, Custom Content).
• Partner with Marketing Creative to drive the email creation for all campaigns by writing clear creative briefs and providing direction to ensure a consistent experience across communication channels.
• Work with Marketing Operations to set up, test and deploy email campaigns.
• Maintain the email calendar.
• Work closely with the Creative Content, Marketing Creative, and Marketing Operations teams to build automated, triggered email campaigns that support key stages of the creator lifecycle, with a focus on high-potential creators.
• Support the research and development of email personalization capabilities, working with Data Science to identify new data fields to leverage in triggered campaigns.
• Dive deep into the performance of the email channel and make recommendations for enhanced testing based on segmentation and lifecycle stage.
• Build a testing program for email campaigns, including ongoing reporting on our creator communications engagement across all channels and downstream effects.

What You'll Need:

• 1 year of experience in email or performance marketing required, with support of a Sales-driven organization a plus.
• Preliminary knowledge of email standard methodologies, from subject line creation to email structure to A/B testing, all crafted to drive performance.
• Strong analytical skills, data-driven approach, using results to support strategy is a requirement.
• Organized, detail oriented, ability to multitask.
• Strong communicator with the ability to partner with cross-functional teams.
• Proficiency with Microsoft Excel.
• Experience with Eloqua a plus.

Benefits at Getty Images Health InsuranceWe provide Medical, Vision, and Dental insurance for you and your family. We partner with Meritain (An Aetna Company), and CVS Caremark to provide you with two options for medical coverage - a POS plan and an HSA-qualified (Health Savings Account) Plan. The POS plan comes with a $200 per year Getty Images contribution to an FSA account. If you enroll in the HSA plan, Getty Images will give you $1400-$2400 per year to spend on any qualified health expenses. Dental insurance is available through Delta Dental. Vision Insurance is available through VSP. All full-time employees working at least 25 hours per week will become eligible for health benefits the 1st of the month following their date of hire. Contributions to health care accounts are prorated based on the date of hire.  For more information on these benefits, you may request an electronic copy of our Benefits Guide.  Time off Work/life balance is important to usWe provide a flexible time off policy. Additionally, we pay 4 weeks of fully-paid Parental Leave for new parents, with primary caregivers eligible for an additional 8 weeks of fully-paid leave.   Company Paid HolidaysEmployees enjoy company-paid holidays for each of our global locations. Disability and Life InsuranceWe automatically enroll and pay for Basic Life and Accidental Death and Dismemberment Insurance (AD&D) up to 2 times your annual salary. We also provide you with fully paid Short-Term Disability and Long-Term Disability Insurance.  Employee Assistance ProgramEmployees have access to free, confidential assistance for everyday problems such as stress management, financial coaching, marital or family issues, substance abuse, occupational problems, and referrals for legal, childcare, and eldercare services. Employees can seek additional discounts on other wellness activities such a