Jobs and Careers

Social Media Marketing Manager

United States - Remote, United StatesRemotefull_timeVerifiedPosted 22 Oct 2024

💰 $124,700/yr($99,800/yr – $124,700/yr)

About the role

We seek an experienced Social Media Marketing Manager with extensive experience in YouTube ad management to lead our brand’s digital presence across social media platforms and drive our YouTube and video ad strategy. In this role, you will create, implement, and optimize social media campaigns that engage our audience, increase brand visibility, and drive conversions. You’ll also play a key role in managing and executing paid social media and YouTube campaigns, focusing strongly on data-driven strategies.
If you’re passionate about social media, have a proven track record of delivering impactful YouTube ad campaigns, and thrive in a fast-paced environment, we’d love to hear from you!

Location: This is a fully remote, work-from-home position. However, candidates must be located and authorized to work within the United States without employer sponsorship or transfer of employer sponsorship.

About Us:
Patch My PC is a dynamic, fully remote team committed to creating exceptional products that solve real-world problems and improve the lives of our customers. If you align with our core values and are passionate about making a difference, we want to hear from you. We offer a fully remote work environment with flexible hours and a supportive team culture, providing opportunities for personal and professional growth in a collaborative and innovative setting.
Learn more about our core values here: https://patchmypc.com/values.

What You'll Do:

Social Media Strategy & Management:
Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, LinkedIn, X/Twitter, and Reddit to build brand awareness, engagement, and growth.
YouTube Advertising:
Lead YouTube advertising strategy, including campaign setup, targeting, budget management, creative development, and performance analysis.
Content Planning & Creation:
Collaborate with the content and design teams to plan and create engaging social media content (text, image, video, polls, etc.) that aligns with brand messaging and campaign goals.
Performance Monitoring & Reporting:
Track and analyze key metrics across social channels and YouTube ads (e.g., engagement, reach, impressions, CTR, conversions). Provide detailed reports with insights and recommendations to improve performance.
Audience Growth & Engagement:
Grow and nurture our social media communities by actively engaging with followers, addressing comments, and responding to messages.
Cross-Channel Integration:
Work closely with other digital marketing channels (SEO, PPC, email marketing) to ensure cohesive and integrated campaigns across all touchpoints.
Trend Analysis & Innovation:
Stay up to date with social media trends, algorithm changes, new tools, and YouTube advertising innovations to ensure our strategies are always cutting-edge.

What We're Looking For:

7+ years of experience in social media marketing and YouTube ad management.
Proven success in creating and managing large-scale social media and video ad campaigns with measurable results.
Extensive experience in YouTube advertising—including video ad formats (in-stream, discovery), audience targeting, and A/B testing.
Strong knowledge of ad platforms, including Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and TikTok Ads.
Expertise in social media analytics tools (e.g., Google Analytics, Sprout Social) and YouTube ad performance metrics.
Hands-on experience in budget management for paid social and video ads.
Exceptional project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
Creative mindset with the ability to develop compelling content strategies that engage users.
Excellent communication and collaboration skills.