Chief of Staff to CMO
IcertisAbout the role
The Chief of Staff to the CMO plays a critical leadership role driving operational rigor, strategic focus, and cross-functional alignment across the global marketing organization. Reporting directly to the CMO, this role acts as a strategic thought partner and operational leader to help scale marketing’s impact on growth, customer value, and enterprise valuation.
This highly visible position orchestrates marketing planning cycles, ensures organizational effectiveness, leads change management efforts, and advances strategic initiatives in collaboration with peers across Sales, Finance, Product, and the CEO’s office. The ideal candidate is a natural operator and strategic influencer—equally comfortable managing annual marketing planning cycles, helping the CMO to optimize budgets, and surfacing new levers for go-to-market performance.
Strategic Leadership & Planning
Lead annual and quarterly planning processes for the global marketing organization, including marketing budget allocation, resource alignment, OKR setting, and interlock with Sales, Finance, and Corporate Strategy.
Partner with the CMO to architect and drive high-priority strategic initiatives that elevate marketing’s contribution to pipeline creation, brand equity, customer value, and company valuation.
Act as a thought partner to the CMO, contributing to decisions around marketing resource prioritization, rhythm of the business reporting, and strategic progress.
Financial & Operational Oversight
Own the full cycle of marketing budget management—from planning and forecasting to real-time monitoring and optimization.
Build business cases including financial justification for marketing investment decisions, ensuring data-backed justification for program and headcount allocation.
Serve as Marketing’s primary interface to the Finance and FP&A organization, ensuring ongoing alignment around budget governance, reporting, planning cycles, and strategic investment decisions.
Analytics & Performance Management
Drive the development and evolution of marketing dashboards and performance reports that measure KPIs tied to pipeline, brand engagement, campaign ROI, and channel performance.
Own the integration of marketing performance data with campaign execution and program spend, ensuring the organization has a clear view of ROI by tactic, program, and channel.
Ensure market
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