Senior Brand Manager Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Scope

Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:

•             Budget allocation and monitoring

•             Monthly performance analysis

•             Brand S&OP preparation

•             1-year Financial Plan & Long-Range Plan.

Analysis to Insights

Responsible for:

•             Market & Brand Analysis and Market Research

•             Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Leverage on strong