Senior Manager, Marketing

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Senior Marketing Manager

Location: New York, NY

Role Overview: 

As our Senior Marketing Manager, you’ll be at the forefront of driving our go-to-market strategies. You’ll be the mastermind behind our product launches & campaigns, ensuring they not only meet but exceed market expectations. Get ready to wear multiple hats, collaborate with cross-functional teams, and have a blast while doing it!

If you live and breathe beauty, products, social media, and innovative marketing strategies, this role is for you!

Key Responsibilities:

• Strategic Planning: Ability to develop long term marketing strategies that align with our brand vision and business goals.
• Market Analysis: Conduct market research to identify trends, customer & consumer needs, and competitive landscape.
• Project Management: Ability to manage multiple projects simultaneously, ensuring they are completed on time and within budget.
• Go-to-Market Guru: Develop and execute go-to-market strategies that make our product launches unforgettable. From pre-launch buzz to post-launch analysis, you’ll be the go-to person working with cross-functional teams.
• Cross-Functional Collaborator: Work closely with global/innovation team, sales, and creative teams to ensure seamless execution of marketing campaigns.
• Sales Acumen: Proficiency in analyzing sales data to identify trends, opportunities, and areas for improvement that inform marketing strategies and drive revenue
• Financial Analysis: Proficiency in analyzing financial information, budgets, and ROI to make informed marketing decisions.
• Data-Driven Decision Maker: Use analytics and market research to drive strategic decisions and optimize marketing efforts. Numbers are your best friend!
• Brand Storyteller: Craft compelling narratives that resonate with our target audience and elevate our brand presence.
• Customer Advocate: Keep the customer at the heart of everything you do. Your mission is to create experiences that delight and engage.

• Content Creation: Collaborate with creative teams to produce engaging content that resonates with our audience.
• Performance Metrics: Monitor and analyze campaign & new product performance, providing insights and recommendations for optimization.
• Trend Spotting:Stay ahead of market trends and consumer behavior to keep our brand at the forefront of the beauty industry.
• Competitive Intelligence:Maintain a deep understanding of the competitive landscape to identify opportunities and threats.

• Model in the Making: Inspire and mentor early in career talent to achieve their best work.

What You’ll Bring:

• Experience: 7+ years in marketing, preferably in the beauty industry.
• Education: BS degree in Communications, Business or Marketing, or related degrees
• Digital Savvy:Proficiency in digital marketing tools and platforms (Google Analytics, SEO, SEM, social media).  Strong knowledge of digital and social media landscape and channels, including influencer networks.

• Creativity: A flair for innovative thinking and a passion for