Associate Director, Client Solutions, Analytics

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Overview

The Associate Director, Client Solutions, Analytics, supports the Director in their mission to deliver business-appropriate, best-in-class solutions for Initiative clients. You partner with the integrated Initiative team and across Initiative SBUs to develop a world class analytics practice from data strategy, measurement and optimizations. As the Associate Director, Client Solutions, Analytics, you will work with the agency and client to enable the data and tech solutions that lay the foundation for executing brand & performance marketing.

 

Responsibilities

• Manage/mentor junior team members.
• Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
• Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
• Ensure alignment between day-to-day analytics support & approved measurement frameworks.
• Prepare & deliver executive-level presentations for internal and external audience.

 

Required Skills and Experience

• Excellent written, oral communication, project management and presentation skills.
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• 6+ years relevant Media or Analytics experience, preferably in an agency environment
• Experience managing digital audiences for targeting and planning
• Strong organizational skills, able to aggregate information and data from multiple sources
• Knowledge of Google Analytics/Omniture
• Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance

Desired Skills and Experience

• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred
• Initiative does not require candidates to have a college degree
• Experience with Asana or other PM software preferred

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, a