Assistant Athletic Director for Marketing and Fan Experience

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

Ole Miss Athletics strives to advance a championship culture that develops, educates and empowers our student-athletes while providing a premier experience for the Ole Miss family.

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Communications and Marketing

Sub-Family - Sports Marketing

Career Track / Level - M2

Grade - 11

Min Mid Max $75,546 $94,432 $113,318

Role Summary

Identifies marketing opportunities, supports the development and implementation of marketing plans, and edits the work of lower level staff in support of athletics marketing goals.

 

The Assistant Athletic Director for Marketing and Fan Experience is responsible for providing strategic leadership, vision, and execution of comprehensive marketing initiatives that enhance the Ole Miss Athletics brand, increase attendance, drive ticket sales, and deliver a world-class fan experience. This position oversees a dynamic team of full-time staff and graduate assistants and collaborates closely with external and internal partners to elevate the profile of Ole Miss Athletics across all platforms. 

Examples of Work Performed

•    Lead the development and implementation of 365-day marketing plans for all varsity sports. 
•    Manage all official marketing properties including the athletics website (OleMissSports.com), digital marketing platforms, social media channels, traditional advertising, and email marketing. 
•    Develop and execute revenue-generating marketing strategies in collaboration with the ticket office, development, sponsorship, and NIL partners. 
•    Oversee community engagement efforts and on-campus promotional programming to grow fan affinity and student involvement. 
•    Utilize data analytics to guide decision-making and optimize campaign performance across digital and traditional platforms. 
•    Supervise, mentor, and evaluate a staff of four full-time employees and three graduate assistants. 
•    Coordinate all aspects of game production for home football games, including scripting, in-game direction, sponsor activations, and in-venue presentation to enhance the fan experience. 
•    Serves as a liaison with rights holder for sponsorship activation. 
•    Manages advertising and promotions budgets. 
•    Monitors game day experience and provides feedback for enhancements. 
•    Coordinates game day activities for sporting events, as well as, game day experience for fans including championship events. 
•    Analyzes revenue and fan experience data and presents findings to senior leadership team. 
•    Ensures all assigned tasks are in compliance with department, University, Southeastern Conference, and NCAA rules and regulations. 
•    Serve as the liaison between the University of Mississippi's Marching Band (The Pride of the South) and the Ole Miss Athletic Department.  
•    Other duties as assigned by the Senior Associate Athletic Director of External Engagement or the Senior Deputy Athletics Director. 
 

 

Additional essential functions identified and included by the hiring department:
 
1. Supervises the development and execution of marketing plans for athletics' products and teams. 
2. Oversees marketing and fan experience team and game day staff 
3. Manages marketing content and messaging for the website and main athletics social media  
 

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Develops, implements, and schedules operational work plans and user analytic measurement mechanisms for sports marketing projects to adhere to established timelines and desired outcomes.
2. Identifies marketing opportunities, defines markets and competitor share, and analyzes competitor advantages and weaknesses.
3. Supports the forecast of projected business.
4. Plans and oversees in-venue entertainment operations across all athl