Manager, Integrated Brand Marketing – B2B & International

About the Role

As the Brand Manager supporting Banana Republic, Old Navy, and Athleta in our International and B2B divisions, you’ll play a critical role in shaping how these iconic brands come to life across global markets. Sitting at the intersection of global brand strategy and local market activation, you will serve as the connective tissue between Gap Inc. brand teams and our international franchise and wholesale partners across Latin America, the Middle East, Asia-Pacific, and Europe.
This is a high-impact role for a strategic and seasoned marketer who thrives in a fast-paced, cross-functional environment and is passionate about building brand equity and commercial success across diverse global audiences.

What You'll Do

• Lead brand strategy execution for Banana Republic, Old Navy, and Athleta across international B2B channels, including franchise and wholesale 

• Develop and deliver seasonal marketing strategies, global toolkits, and localized playbooks that drive brand consistency and cultural relevance 

• Serve as the key brand point of contact for partners and regional teams; own positioning tools, onboarding materials, and creative resources 

• Collaborate cross-functionally with internal teams including Creative, PR, Social, Digital, Visual Merchandising, and Regional Marketing to ensure cohesive global execution 

• Partner with local markets to activate high-impact brand campaigns, launches, and moments, tailoring global strategies to regional needs 

• Drive the marketing workstream for new market entry and country launches, ensuring alignment with brand values, tone, and commercial priorities 

• Represent brand voice and marketing performance insights during key global summits, planning meetings, and partner engagements 

• Identify new opportunities to evolve tools, processes, and efficiencies across the international marketing ecosystem 

Who You Are

• 6–8 years of brand marketing experience, ideally within fashion, retail, or consumer lifestyle brands 
• Proven ability to manage global marketing plans and partner relationships across regions 
• Highly strategic, with strong brand acumen and commercial instincts 
• Comfortable navigating complex organizations and influencing cross-functional teams 
• Proactive, adaptable, and energized by ambiguity and cross-cultural collaboration 
• Strong communication skills, both written and verbal 
• Exceptional project management skills, with a keen eye for detail and deadlines 
• Experience in franchise, wholesale, or B2B marketing a plus