Senior Manager, Account Based Marketing

About Neo4j:

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden relationships and patterns across billions of data connections deeply, easily and quickly. Customers use Neo4j to gain a deeper understanding and reveal new ways of solving their most pressing problems. Over 75% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to be building the technology that powers breakthrough solutions for our customers, helping them cure diseases, fight fraud, crush pandemics, and accomplish their most ambitious missions—even if it’s getting humans to Mars. Learn more at neo4j.com and follow us @Neo4j.

  Our Vision: 

At Neo4j, we have always strived to help the world make sense of data.  

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

Company Highlights: 

• First native graph database to ever be included in Gartner’s Magic Quadrant for Cloud Database Management Systems. 
• Neo4j is one of the fastest scaling technology companies in this industry. $1XXM ARR and still rapidly growing. Be a part of the winning team!  
• Raised the biggest round of funding in all of database history ($325M Series F) putting them  among the most well-funded database companies in history with plenty of capital to continue  to grow and invest in the business. 
• Strong footprint with the enterprise. 75% of Fortune 100 use Neo4j today with more than 950  enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, HP, and many more.  
• Emil Eifrem (CEO) has built an amazing culture and a world-class leadership team.  
• Countless awards in the industry. Massive Enterprises and individual developers/ data  scientists love Neo4j. Strong sense of community and ecosystem is built around the platform. 
• A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to  customers. 

Job Description:

The Senior Manager of Account Based Marketing (ABM) will be responsible for leading the ABM strategy across strategic 1:1 accounts for the Americas business. The Sr. Manager will be tasked with developing and executing deep year-long account based strategies leveraging account intelligence, intent and propensity signals across a predetermined list of accounts. This individual will be responsible for not only program strategy, build and execution, but also the thorough capture and analysis of key metrics aligned to the 3 R’s of ABM measurement. 

Key Responsibilities:

ABM 1:1 Strategy:

• Develop and execute comprehensive strategies aligned to account needs and mapped back to our value proposition and account-level objectives. .
• In partnership with sales, define account objectives, target audiences, and key performance indicators (KPIs) to measure success.
• Identify the right marketing mix to achieve strategic account goals including digital, events, hyper-targeted campaigns, and more. 
• Ensure alignment with field marketing and overall marketing efforts.

Market Presence & Positioning:

• Drive and enhance the company's market presence with key accounts through partnering with customer advocacy and comms, 1:1 campaign efforts, and account-specific in addition to the third-party and owned events. 
• Establish and refine account-based positioning, value propositions, and brand visibility. Lead competitive analysis and account trend monitoring.

1:1 Campaign Management:

• Plan and execute account-based marketing campaigns in collaboration with sales teams and cross-functional marketing partners, aligned with core account objectives.
• Closely monitor performance and provide insights for optimization.

Content and Collateral:

• Oversee the creation of account-specific marketing content and collateral.
• Ensure that account specific content aligns with the overall brand message and values.
• Collaborate with content creators to produce high-quality materials.

Budget Management:

• Manage the budget for 1:1 initiati