Field Marketing Specialist - Denver, Colorado

Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.


Reporting to the Retail Marketing Manager, the Field Marketing Specialist is a key member of our team, dedicated to creating meaningful and lasting connections with consumers, retail partners, and the outdoor community. This role requires an energetic, self-motivated individual with strong communication, organizational, relationship-building, and problem-solving skills, as well as a passion for the outdoor industry. We’re looking for someone who can bring cultural moments to life through Merrell’s product stories by partnering with key retailers to drive sell-through and represent the brand during marketing and product activations.

Acting as a true brand ambassador, you will represent Merrell at events and in retail environments delivering product and marketing narratives that inspire and engage. Building and maintaining strong relationships with both the community and retail partners is essential to success in this role. You’ll collaborate closely with Marketing, Product, and Sales teams to amplify Merrell’s brand voice and foster authentic, two-way conversations with consumers. Responsibilities include partnering with retailers to plan and execute events and visual merchandising programs that drive brand awareness and sell-through. You will also serve as the go-to expert on Merrell products, delivering engaging brand and product training sessions to retail associates. This role is based in Denver, Colorado.

Primary Duties:

• Execute marketing strategies at the local level through impactful in-store events, visual merchandising, and retail activations. 

• Build strong relationships with retail partners to ensure brand consistency and premium in-store presentation. 

• Collaborate with account teams to align merchandising priorities and seasonal product stories. 

• Enhance retail partnerships by delivering engaging associate training and education programs that drive product knowledge and sales. 

• Plan and manage store events, demos, and activations to create memorable consumer experiences and increase brand awareness. 

• Maintain accurate reporting on merchandising execution, event performance, and sell-through results. 

• Ensure all visual merchandising and POP materials are implemented according to global merchandising guidelines for maximum impact 

• Organize and maintain event equipment and displays, ensuring readiness for activations and seasonal campaigns. 

• Optimize in-store environments to showcase product stories and deliver best-in-class consumer experiences. 

• Complete detailed and accurate field activity via field reports with sell through, pictures, competitive set, and marketplace intel.

• Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Retail Marketing Manager.

• Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned.

• Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed. Must meet and track regional weekly requirements.

• Perform additional duties as assigned to support marketing and retail initiatives.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree is recommended. 

• 1+ years of Marketing, Merchandising, or Sales experience.

• Experience in retail, especially within an outdoor industry

• Working knowledge of both Merrell and competitor products.

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