Senior Manager, Digital Marketing & Channel

As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Government segments.   This is a hands-on leadership role for a senior digital marketer who combines strategic direction with operational execution. You will set the digital vision, build scalable programs, and personally lead high-impact initiatives across Spire's digital ecosystem. You lead by doing, raising the bar through expertise, speed, and measurable business impact.   You will own Spire's digital and channel engine end to end, including paid and owned channels, inbound demand generation, website performance, conversion paths, and digital contribution to pipeline. You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, ensuring strong alignment across brand, audience engagement, performance marketing, and conversion optimization.   This role is central to executing Spire's Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations priorities in close partnership with Sales and cross-functional stakeholders. You will ensure digital programs are aligned to company strategy, pipeline goals, and regional go-to-market priorities.     Key responsibilities   Digital Strategy and Channel Leadership : Own the global digital channel strategy across Commercial and Government audiences. Design, execute, and continuously  optimize  multi-channel programs that engage target buyers and drive awareness, demand capture, conversion, and pipeline growth.   This includes:   GEO, SEO and SEM   Paid search and display   Programmatic and retargeting   Social media and digital distribution   Email marketing and nurture programs   Persona-based digital journeys aligned to enterprise and public-sector buying cycles   Hands-On Digital Execution : Act as a player-coach who personally executes critical digital marketing activities while guiding the team toward best-in-class performance. You will be expected to  operate  with  a high level  of technical fluency and executional rigor.   Core activities include:   Building and optimizing landing pages for campaigns and strategic programs   Managing and improving HubSpot campaigns, workflows, email journeys, and lead scoring   Running paid campaigns across search, display, LinkedIn, and retargeting channels   Driving GEO/SEO improvements, including technical fixes, content structure, and optimization priorities   Creating, testing, and refining nurture journeys and email programs   Running A/B tests across messaging, creative, calls to action, layouts, and conversion paths   Publishing and maintaining digital content in clo