Director, Customer Marketing, East Region

Job Description Summary:

The Director, Customer Marketing will be a strategic thought leader for key strategic food service customers in the East Region and will develop and lead marketing strategies and solutions to drive value, increase beverage incidence and profitability with these partners. This position will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.  We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.  

Function Related Activities/Key Responsibilities:

MARKETING STRATEGY AND EXECUTION:

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
• Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
• Lead and execute customer conference TCCC presence, driving relationships with franchisees. Work closely with 3rd party partners to execute all components of the conference.

INSIGHTS TO ACTION:

• Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

PARTNERSHIPS:

• Develop long-term customer partnerships with ownership of senior level marketing relationships.
• Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

Qualification & Requirements

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

Functional Skills:

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
• Insights/Inspiration to Action
• Self-starter that’s passionate about driving growth for both the customer and TCCC
• Category Innovation/Future Pipeline
• Digital/Technology Ecosystem
• Guest/Brand Engagement
• CBP/Long Range Indispensable Value
• Shared Metrics/KPIs, Incidence & Guest Trajectory
• Customer Relationship Management (CRM) experience
• Advanced strategic thinking & application
• Robust forecasting and planning (immediate & long term)
• Demonstrated personal leadership skills and influencing ability
• Usage and analytical application of account performance data tools to support plans, opportunities and stewardships
• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Business Planning, Consumer Behavior, Customer Insights, Customer Marketing, Customer Relationship Management (CRM), Customer Relationships, Digital Marketing, Influencing, Leadership, Marketin