Director, Marketing Strategy & Performance

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce’s Global Field Marketing (GFM) organization is a fast-evolving team at the forefront of this mission. We are seeking an experienced Director, Marketing Strategy & Planning to join GFM’s Strategy & Planning team. This team drives the strategic direction and owns the planning process for the Global Field Marketing team, with deep connection to the business. As the leader of a high impact team, the Director, Marketing Strategy & Planning will set the foundations and lead the global organization through annual, quarterly and ongoing planning, measurement, forecasting and goal setting. This individual will set the bar for being a collaborative, trusted business partner that can operate in a fast-paced environment while maintaining high standards. They will bring simplicity while acknowledging the nuances of the go-to-market. 

Key Responsibilities:

• Connection into business and product planning - understanding company goals, identifying key initiatives, priorities, and goals for marketing organization
• Drive, articulate and document marketing strategy - full funnel, integrated marketing view
• Translation of business strategy to annual marketing plan, and vice versa 
• Reconciliation of data driven inputs into strategic insights - with data ranging from budgets, performance data, company and business results, market and competitive intelligence
• Create clarity and understanding of performance of marketing activities and how they are impacting the targeted outcomes
• Orchestrate the design and implementation of the Global Field Marketing planning and goal setting process design, documentation and execution 
• Define key performance metrics and targets, build reports and dashboards to derive insights into the health of the business, identify areas of weakness, and present improvement recommendations to leadership
• Strong cross functional partnership - with budget owners, business owners, analytics, business drivers 
• Narrative writing (in the style of the Amazon 6-pager,) strategy slides and executive summaries 
• Translation of marketing plan to non-marketing (business) audiences 
• Forecasting - using historical resource and performance data to predict and report on future outcomes 
• Team leadership  - people manager

Basic Qualifications:

• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
• 8+ years of professional experience, ideally in marketing strategy/business operations roles
• 3+ years of direct leadership experience
• Excellent verbal and written communication skills 
• Executive presence and presentation skills 
• Self-starter and high degree of motivation to go above and beyond the task at hand

Preferred Qualifications:

• 5+ years of marketing strategy or planning experience, preferably in a technology company
• Consulting experience is a plus
• Experience with data analysis and financial modeling
• Ability to translate sophisticated information into easily consumable insights
• Ability to influence and impact without authority, operate in ambiguity, and tackle difficult problems
• Strong interpersonal and cross group collaboration skills
• Ability to drive simplicity within a complex and matrix environment
• Experience with Tableau, SQL

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At Salesforce we believe that the business of business is to improve the state of our world. Each o