Senior Marketing Manager, Customer Brands

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

The Senior Marketing Manager, Customer Brands is a strategic and execution -oriented leader responsible to lead the growth, positioning and performance of a portfolio of private label/customer brand contact lenses.  This role is responsible for brand ownership, customer-specific marketing strategy, product lifecycle management, cross-functional collaboration and end-to-end execution to support strategic customers. 

The ideal candidate brings strong experience managing B2B marketing in a regulated healthcare or medtech environment and understands how to tailor brand value across multiple customers and audiences. 

Brand Portfolio & Product Management

• Own the brand’s positioning, value proposition and portfolio strategy, including brand P&L.
• Define strategy for sales enablement tools, training and rep engagement, prioritizing market and customer needs.
• Partner with professional affairs for key opinion leader relationships and medical/clinical education initiatives.
• Lead budget management and marketing spend efficiency.
• Lead the positioning, strategy, financial performance and roadmap for growth for a portfolio of private label brands across multiple customer segments.
• Develop compelling brand stories, visual identity, and packaging strategy aligned with customer branding needs.
• Partner with Regulatory, Product Management, and Supply Chain to ensure label compliance and product lifecycle alignment.
• Conduct market and competitive analysis to identify white space opportunities, pricing strategies, and portfolio expansion.

Forecasting and Demand Planning:

• Own brand level forecasting and volume planning in partnership with finance, sales and supply chain.
• Review and approve forecasts, aligning with brand strategy and P&L goals.
• Use insights and data to guide brand positioning and future planning.
• Evaluate multiple business scenarios for launches, promotions or portfolio changes.
• Own annual fiscal sales budgets and demand forecasts for all managed products.

Customer & Channel Marketing

• Customize programs to align with specific partner or private label customer goals, including launch plans, promotions, and training support.
• Collaborate with Account Managers and Sales to drive growth and ensure brand alignment across customer programs.
• Manage customer onboarding and asset delivery processes for brand-specific content and packaging updates.

Marketing Communications:

• Support the execution of brand messaging across customer channels.
• Direct creative agency partners to deliver impactful, insight-led content and campaigns.
• Champion the brand voice and identity, ensuring consistent expression across all experiences and channels.

Digital & E-commerce Strategy

• Support the customer in the development and execution of digital marketing strategies to support customer-branded campaigns across all channels.
• Use analytics to monitor online performance and inform campaign adjustments and channel prioritization.
• Support digital toolkits, landing pages, and self-service content portals for key customers.

Cross-Functional Leadership

• Coordinate with Product, Regulatory, Legal, Supply Chain, and Commercial teams to align strategy and ensure compliant execution.
• Partner with creative and digital agencies or internal teams to deliver effective brand and campaign assets.
• Lead internal stakeholders in key go-to-market initiatives and customer marketing engagements.
• Ensure all marketing content and claims meet regulatory and compliance standards.

Performance Measurement & Optimization

• Establish and track KPIs for brand and campaign performance.
• Monitor sales, share, conversion, margin and customer engagement metrics.
• Leverage insights and testing to refine messaging, creative, and tactics f