Product Marketing Manager – Performance

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

We’re seeking a strategic and experienced Product Marketing Manager to lead Performance and Direct Response initiatives. In this role, you’ll shape go-to-market strategies and positioning, with a specific focus on advertisers looking to drive measurable outcomes—leads, conversions, sales, and ROI—from their media investments with Universal Ads.
This is a critical, cross-functional role that sits at the intersection of product, sales, measurement, and marketing. You’ll be instrumental in translating our technical capabilities into compelling value propositions for performance marketers, and in enabling our go-to-market teams to acquire, convert, and retain high-value customers.

Job Description

Core Responsibilities:

• Positioning & Messaging: Develop differentiated positioning and messaging tailored to performance-focused advertisers, grounded in market insights and customer needs.
• Go-to-Market Strategy: Own go-to-market plans for new performance-driven features and offerings within Universal Ads Manager.
• Sales Enablement: Create compelling collateral (e.g., one-pagers, pitch decks, competitive battle cards) to support Sales and Customer Success teams in engaging performance-focused clients.
• Insights: Conduct market research, source and gather advertisers feedback and partner with product and analytics teams to identify key customer segments, use cases, and performance trends.
• Product Launches: Partner with Product Management to support launches that enhance targeting, measurement, and optimization capabilities for direct response.
• Performance Benchmarking: Develop case studies, ROI proof points, and thought leadership content to position the platform.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Cross-Functional Collaboration, Marketing Metrics, Performance Marketing, Performance Metrics, Product Marketing

Compensation

National Pay Range: $96,037.98 USD-$225,089.01 USD

This job can be performed in New York City with a Pay Range of $120,047.47 - $216,085.45

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefit