We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Manager, Strategic Pricing and Value Realization, will be responsible for shaping and executing pricing strategies to maximize revenue and margin growth for Generac’s Commercial and Industrial (C&I) product lines. This role will drive revenue productivity initiatives by leveraging business performance insights, competitive positioning, market assessments, and customer analytics.

Working cross-functionally with Marketing, Finance, Product Management, Engineering, Operations, Sales, and Supply Chain, this position will establish and maintain effective pricing strategies for industrial systems, including competitive bidding (Bid Spec) as well as negotiated contracts across various customer segments, including Data Center customers, telecom, industrial dealer channels, industrial rental and energy management customers across multiple product lines from gas and diesel stationary generators, mobile generators, light towers to battery energy storage systems and microgrid controllers.  Key responsibilities include defining standard pricing structures, evaluating effective bid prices for various industrial configurations, monitoring price performance, and identifying margin improvement opportunities within the C&I business segment, as well as service parts portfolio across industrial and residential segments.

This role requires an analytical, data-driven leader with a deep understanding of pricing strategies, value-based monetization models in the industrial space, and competitive intelligence in the industrial energy market. The successful candidate will have the ability to synthesize complex data sets, collaborate with stakeholders, and drive initiatives that enhance both revenue and profitability.

Major Responsibilities

Develop and implement pricing strategies for Generac’s Commercial & Industrial products, ensuring alignment with market conditions, competitive dynamics, and overall business objectives.

Lead revenue productivity initiatives by monitoring and optimizing customer/segment profitability, cost-to-serve, and product profitability within the C&I segment.

Analyze pricing performance and market trends to identify margin improvement opportunities and recommend strategic pricing adjustments.

Manage pricing structures and price lists in SAP, ensuring integrity and consistency across all distribution channels.

Collaborate cross-functionally with key stakeholders to drive pricing execution, driving win rates, and new product monetization strategies in the industrial ecosystem.

Evaluate customer willingness to pay and develop value-based pricing models for hardware, software, and service offerings related to C&I products.

Lead pricing strategy for new product introductions, ensuring alignment with go-to-market strategies and overall revenue and profitability objectives.

Monitor competitor pricing and market positioning, providing data-driven insights and recommendations for pricing adjustments.

Deliver executive-level presentations on pricing impacts, competitive insights, and revenue/profit optimization strategies.

Drive continuous improvement in pricing processes, developing scalable tools and methodologies for revenue growth management.

Develop and implement training programs to build enterprise-wide capabilities in strategic pricing and value realization.

Coach and mentor pricing professionals, fostering a high-performance team culture focused on innovation and financial impact.

Minimum Job Requirements

Education

Bachelor’s degree in business, finance, marketing, economics, or related field

Certification / License

None

Work Experience

5-10+ years of experience in pricing strategy, revenue management, or commercial finance, with a strong focus on industrial or commercial equipment/products.

2 years’ experience leading teams and developing people

Knowledge / Skills / Abilities

A comprehensive understanding of pricing concepts and frameworks is required. 

Position requires a solid grasp of quantitative analysis, finance, and statistics.  The ability to create quantitative models for pricing analysis and work with large complex data sets is required.

Advanced Excel skills are required.

Excellent oral and written communic