Associate Director, Data Management & Visualization
MediabrandsAbout the role
Position Summary
As Associate Director, Data Management & Visualization, you will be pivotal in managing the E2E data and visualization process including collection, aggregation, QA, processing and visualization for a major client while also serving as a consultant to all Omnicom Media stakeholders. In addition to managing the day-to-day data and visualization needs of internal and external clients, this role will be managing a high functioning team of managers and/or analysts/sr. analysts.
Key Responsibilities
New Business Setup:
- Work closely with leadership to lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design. Assume full accountability for delivery, quality, and client satisfaction.
Data Migrations:
- Manage and execute large-scale data migration projects and comparable complex assignments.
Consistent Processes:
- Incorporate consistent processes and best practices across Mediabrands clients.
Campaign Naming Conventions:
- Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
Data Integration:
- Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
Data Quality & Anomaly Detection:
- Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.
Leadership Skills and Stakeholder Management:
- Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
- Ensure quality work output from onshore/offshore teams
Media Platform Knowledge:
- Campaign Management: CM360, DSPs.
- Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
- Search: SA360, Bing, Google Ads.
Required Skills
Technical Skills:
- Good understanding of end-to-end data flow, APIs, databases, and BI tools.
- Visualization and dashboard creation experience; Tableau preferred.
- Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
- Database experience (Snowflake preferred).
- Understanding of taxonomy creation and execution
Media Platform Knowledge:
- Campaign Management: CM360, DSPs.
- Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
- Search: SA360, Bing, Google Ads.
Leadership Skills:
- Proven experience in management of multiple team members
- Ability to provide feedback & guidance in a constructive manner to direct reports
- Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment
Desired Skills & Experience
- 4+ years of experience in agency or client-side digital media planning or media analytics
- Presentation development and delivery
- Strong written and verbal communication
- Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and p
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