Head of Content

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Job Title: Head of Content  - InMobi Advertising 
Location: San Mateo, CA, US 
About Us: 

Job Summary: 
The Head of Content will be responsible for all aspects of content strategy and development. They will oversee the creation, execution, and optimization of content that drives engagement, educates our audience, and supports our business goals. This role requires a strategic thinker with a deep understanding of mobile ad tech, content marketing, and audience engagement. The ideal candidate will have a proven track record of building and working with high-performing, lean teams, developing impactful content strategies, and delivering measurable results. 

Key Responsibilities: 

1. Content Strategy Development: 

• Define and execute a comprehensive content strategy aligned with the company’s business objectives, brand voice, and target audience. 

• Identify key content themes, topics, and formats that resonate with our audience and support customer acquisition, retention, and thought leadership. 

• Collaborate with cross-functional teams (Product, Marketing, Sales, and Design) to ensure content aligns with product launches, campaigns, and business priorities. 

1. Content Creation & Management: 

• Oversee the creation of high-quality, engaging content across multiple channels, including blogs, whitepapers, case studies, eBooks, videos, webinars, and social media. 

• Ensure all content is optimized for SEO, user engagement, and conversion. 

• Manage the content calendar, ensuring timely delivery of content that meets business needs. 

• Familiarity with and experience in using AI platforms for content creation. 

1. Team Leadership: 

• Build, mentor, and lead a high-performing content team, including writers, editors and external contributors. 

• Foster a culture of creativity, collaboration, and continuous improvement within the team. 

• Set clear goals, provide regular feedback, and measure team performance against KPIs. 

1. Audience Insights & Analytics: 

• Leverage data and analytics to understand audience behaviour, content performance, and market trends. 

• Use insights to refine content strategies, improve engagement, and drive measurable business outcomes. 

• Monitor industry trends and competitor content to identify opportunities for differentiation. 

1. Brand Voice & Messaging: 

• Ensure consistency in brand voice, messaging, and tone acro