Director, Product Marketing

With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry’s most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

What You'll Do:

As the Director of Product Marketing, you will be responsible for developing and executing strategic product marketing initiatives to drive the success and growth of DeepIntent. In this role you will work hand-in-hand with marketing, product and business leaders to help inform our product roadmap based on customer needs and market trends. This role requires a deep understanding of the advertising technology landscape, interest or experience in pharmaceutical marketing, and the ability to translate technical features into simple benefits-driven value propositions that differentiate our offering in the market. You should be highly collaborative and thrive in a fast-paced hybrid environment.

• Develop and execute comprehensive product marketing strategies to drive customer acquisition, retention, and revenue growth.
• Work closely with sales enablement, client services and sales teams to refine and represent the "voice" of DeepIntent's agency and brand clients while cultivating empathy for their needs across the company
• Work closely with product to contribute to the product roadmap prioritization based on a deep understanding of customer needs, market and user research, competitive insight, and DeepIntent's business goals and strategy
• Work cross-functionally to create persuasive go-to-market strategy, messaging and positioning and ensure smooth cross-functional execution.
• Create and contribute on compelling marketing collateral, including sales enablement materials, whitepapers, case studies, and product documentation.
• Conduct market research and customer analysis to identify emerging trends, market opportunities, and customer needs.
• Partner with client-facing teams and sales enablement to create tools and training to effectively communicate our product offering to clients and prospects.
• Establish and maintain strong relationships with industry influencers, analysts, thought leaders, and strategic partners.

Who You Are:

• 7+ years of experience in product marketing in an advertising or an ad tech company, experience with pharmaceutical marketing a plus
• Proven track record of successfully launching and marketing complex SaaS or ad technology products.
• Deep understanding of the digital advertising ecosystem, including DSPs, programmatic advertising, ad exchanges, DMPs, and related technologies.
• The ability to leverage data to drive decision-making and identify market trends.
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and present to diverse audiences.
• Demonstrated experience in collaborating with cross-functional teams to drive successful product launches.
• Ability to think strategically and translate complex technical concepts into customer-focused value propositions.
• Strong leadership skills with experience working with company executives
• Self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big and fast while paying careful attention to details

DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $150,000 -$170,000. The base salary range takes into consideration each candidates skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings.

While the role is based in NYC, we are open to candidates who are remote and willing to work in EST and travel to NYC for periodic business meetings.

DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an in