Senior Manager, Commercial Analytics and Competitive Intelligence

Senior Manager, Commercial Analytics and Competitive Intelligence

The Senior Manager, Commercial Analytics and Competitive Intelligence, will play an important role in delivering commercial analytics initiatives at Precision Value & Health (PVH). This role will help to foster data-driven decision-making through the application of descriptive, predictive and prescriptive analytics. This individual will leverage and transform complex data into actionable insights that empower stakeholders to meet and exceed business objectives. This is a cross-functional role that partners with Sales Operations, Marketing, Finance and Precision Medicine Group Sales & Marketing Technology Teams to provide actionable ad hoc insights and competitive intelligence.

Duties & Responsibilities

Advanced Analytics

• Utilize analytic tools and techniques to generate actionable insights that stakeholders can use to exceed business objectives.
• Synthesize data from internal and external data sources to derive answers to critical business questions; Proactively identify issues, define root causes and provide recommendations before issues have been raised.
• Address business questions for key commercial stakeholders with goal of understanding, recommending, and implementing analytical solutions while furthering understanding of any data limitations.
• Develop frameworks and models that support business decision-making and enable quicker action based on leading indicators.
• Develop reports and ad hoc analytics for leadership that support successful delivery of key business objectives across PVH Products and Services.
• Utilize internal communication to influence action and improve performance while increasing data fluency across the organization.
• Partner with PVH Growth Leadership in shaping future data and analytics strategy by identifying gaps in current capabilities while staying up to date on emerging technology trends and analytic methodologies.
• Utilize KPI measures that characterize effectiveness of sales strategies and tactics and support actionable recommendations to improve performance.
• Partner with PMG Sales & Marketing Technology team to advance data management and PRISM reporting  capabilities including development of PVH Experience database and Automated Lead Generation (ALG) trigger logic.

Competitive Intelligence

• Develop deep understanding of the competitive landscape for PVH Products and Services.
• Provide insights to Marketing and Service Lines that allow for development of more effective positioning strategy and product roadmaps.
• Gather, analyze, and provide actionable data and insights on key business competitors.
• Partner with Business Development and Service Line Account Teams to capture internal competitive intelligence.
• Develop capture mechanisms to pull through external data insights on key competitors from social media, competitor websites and press releases.
• Conduct focused primary market research outreach to answer critical competitive landscape questions (e.g. win/loss interviews).
• Create competitive intelligence repository and data triggers / alerts for key competitors for PVH Services and Products.

Qualifications

Education:

• Bachelor’s in Science, Engineering, Statistics, Math or related field required.
• Advanced degree preferred.
  
  

Experience

• 4+  years of experience in analytics and data management required
• Experience in life sciences analytics preferred
• Experience in design and development of analytic models
• Manufacturer or vendor experience in life sciences industry
  
  

Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations will be made for individuals with disabilities to perform the essential functions.

Leadership

• Highly driven individual who demonstrates initiative and models PVH values.
• Effective business partnering skills with ability to influence without authority across the matrix organization.
• Strong written and verbal skills with ability to present to Senior Leadership with succinct, clear, actionable recommendations in PowerPoint format.
• Consultative approach that helps PVH Leadership arrive at the right business question before providing actionable insights.
• Strong project management skills with experience using tools (e.g. Project Charter, Business Requirements Documentation, Project