Director, Product Management - Growth

Focused on developing products and services for the digital assets sector, Bullish has rewired the traditional exchange to benefit asset holders, enable traders and increase market integrity. Supported by the group’s treasury, Bullish’s new breed of exchange combines deep liquidity, automated market making and industry-leading security and compliance to increase the accessibility of digital assets for investors. Bullish exchange is operated by Bullish (GI) Limited and is fully regulated in Gibraltar.

Mission: To make trading with digital assets more rewarding and secure.​

Vision: To be the most innovative, respected, and trusted leader in crypto.

Reports to:

Head of Product

Position Overview
We are seeking a passionate and experienced Product Management Leader to join the Bullish Product Management team.

As Director, Product Management for Growth, you will play a pivotal role in orchestrating and executing growth-focused product strategies that drive user acquisition, engagement, and retention across Bullish Group portfolio companies (Bullish Exchange & CoinDesk). You will blend entrepreneurial thinking with data-driven rigor to capture new market opportunities and expand Bullish Group’s footprint in the rapidly evolving digital assets landscape.

This leadership position sits at the intersection of product, marketing, analytics, and business operations. You will own the end-to-end growth strategy for Bullish Group’s offerings, from identifying untapped market opportunities to refining user funnels, optimizing onboarding experiences, and fostering long-term user loyalty. You will also be responsible for shaping and deploying robust experimentation frameworks that systematically improve key product metrics.

An excellent opportunity for someone with an entrepreneurial spirit that is passionate about building innovative products, specifically in the digital asset space, and wants to be part of growing an international brand.

Responsibilities: 

• Growth Strategy & Vision

  • Define and Champion Growth Goals: Collaborate with executive leadership to develop ambitious yet achievable growth objectives. Align these goals with Bullish Group’s broader strategic vision and revenue targets

  • Holistic Product View: Ensure that growth initiatives effectively integrate the unique value propositions across our brand portfolio; Bullish Exchange, CoinDesk Media, CoinDesk Indices, and CCData

• Roadmap Planning & Execution

  • Roadmap Ownership: Develop and prioritize a comprehensive growth roadmap that balances quick wins with longer-term strategic bets

  • Cross-Functional Coordination: Partner with engineering, marketing, design, data analytics, and operations teams to ensure timely and seamless execution of growth projects

  • Agile & Iterative Delivery: Implement agile best practices to iterate quickly, experiment with new features or campaigns, and apply learnings to refine the product

• Experimentation & Optimization

  • A/B Testing & Experiments: Design, launch, and evaluate experiments to test hypotheses around user engagement, retention, and monetization. Continuously refine product funnels based on insights

  • Data Analysis & Insights: Champion a data-driven approach, utilizing tools and metrics (e.g., Google Analytics, Mixpanel, custom dashboards) to identify user behavior patterns and optimize product flows

  • Scalable Processes: Implement robust frameworks to standardize experimentation, documentation, and knowledge sharing across product teams

• User Acquisition, Engagement & Retention

  • Acquisition Channels: Work in tandem with marketing and partnership teams to identify and optimize key acquisition channels (e.g., SEO, paid media, influencer campaigns, referral programs)

  • Onboarding & Conversion Flows: Develop onboarding flows and product touchpoints that streamline conversion rates and enhance user satisfaction

  • Lifecycle Management: Drive initiatives that nurture active users into loyal advocates, utilizing segmentation strategies, lifecycle campaigns, and personalized experiences

• Product & Market Expansion

  • New Markets & Partnerships: Research and validate market