Product Marketing Manager, Connected Commerce

 

We’re Maropost, the leader in retail marketing and commerce solutions for the midmarket! Our Software as a Service platform provides organizations with the ability to connect with their customers across ecommerce, retail, marketing, service and on-site search to unify the customer experience as well as to provide efficiency, value and ROI to their organizations.

 

The Opportunity

We are seeking a dynamic and experienced Product Marketing Manager to join our team as we launch the next generation of commerce solutions for mid-market retailers. As a Product Marketing Manager, you are in a highly cross-functional role focused on supporting the growth and momentum of our global portfolio of commerce solutions as we build towards a unified solution. You’ll collaborate closely cross-functionally across the business to help define our disruptive narrative and set our product up for successful growth.

 

Responsibilities include:

• Develops and owns product marketing roadmap for our unified offering.
• Acts as project lead for product releases, liaising between product, marketing, sales, customer success, and revops as needed.
• Creates and executes content strategy to support product positioning, differentiators as well as key value propositions.
• Leads competitive intelligence for our platform, including conducting research, gathering insights, creating battle cards, and enabling GTM teams.
• Collaborates with product marketing teammates on release tiers, launch processes, and SLAs.
• Owns creation, management, and GTM enablement for all current product messaging, value propositions, and key differentiators.
• Monitor and manage accuracy of product listings on external sites, including review sites and social media.
• Serve as the voice of the customer for our platform, advocating for use cases in product roadmap development.
• Develops product onboarding, adoption, and engagement journeys in collaboration with product and customer success.
• Supports analyst relationships and report submissions to advance thought leadership around our platform.
• Monitors product usage and adoption KPIs, advising engineering and product teams on use cases for data-driven user engagement.
• Serves as subject matter expert within marketing, reviewing content, campaigns, and initiatives for accuracy, as needed.
• Identifies and elevates synergies across products for a unified customer experience.

 

Qualifications:

• 4 - 6 years in product marketing, marketing and/or product management in B2B SaaS.
• Knowledge of the commerce tech market (ecomm, POS, merchandising, inventory management, retail, etc.) with strong preference for at least 2 years of product marketing experience within this category.
• Ability to thrive in a global team and effectively collaborate cross-functionally.
• Proficient in technical language enough to effectively collaborate with product, serving as a translator for the business -- turning technical specs into business value props the GTM team and the market.
• Comfortable working with tools like Gainsight PX, Pendo, Figma, and others.
• Experience working directly with product managers and senior product leadership is a must.
• Knowledge and understanding of PLG (Product Lead Growth) principles is an asset.
• Preference given to candidates with previous experience and exposure to multi-product environments.
• Proactive self-starter who thrives in ambiguity and can manage multiple projects in parallel.
• Outstanding follow-through and project management with a solution-oriented approach to problem-solving.
• Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments.
• Flexes between analytical, strategic thinking and creative storytelling.

 

What’s in it for you?