Customer Marketing Strategy Coordinator

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Coordinator to help strategically scale our VIP generosity proposition. You will play a key role supporting FanDuel Sportsbooks’ generosity proposition for its most valuable players. You will gain exposure to multiple business verticals including but not limited to VIP Operations and Account Managers, Product, Commercial and Martech/Promotional Operations. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Be the key contact between VIP CRM and VIP Key Account team, providing regular support for Key Account Manager questions & feedback, and report back to stakeholders
• Collaborate with various teams to build key marketing campaigns that drive VIP engagement and high value actions, using data driven insights and a strong understanding of business priorities
• Partner with VIP Commercial and Generosity team to strategically scale the existing VIP above the line proposition
• Aid in execution, creation, strategic planning of multiple VIP marketing campaigns; being the liaison for all operational channels XFun, Promo Ops, GTM, VIP Ops
• Collaborate with other CRM verticals to share best practices to lead on personalization and VIP specific generosity and product personalization
• Contribute to management of VIP marketing budget and reporting
• Conduct A/B testing to track business impacts, analyzing the data and extracting key insights
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems
• Help support the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals major business decisions, investments, and initiatives, ensuring optimal resource allocation

THE STATS
What we're looking for in our next teammate

• Bachelor's Degree preferred
• Attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Experience running marketing campaigns, timelines and deployment in a robust business
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Basic analytics skills using data to tackle problems
• Basic understanding of Marketing communications metrics
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Willing to work nontraditional hours, including weekends and evening shifts
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We of