Regional Distributor Manager - Northern California

About Liquid Death

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers. 

About the Job

Preferred candidates will reside in Northern California or nearby, with convenient access to a major airport for ease of travel.

The Regional Distributor Manager is responsible for leading distributor and territory-level strategies to drive mutual growth, optimize performance, and ensure successful execution of both national and regional sales initiatives. In this role, you will own distributor P&Ls, manage key account relationships, and collaborate with internal teams to influence broader GTM strategy and deliver impactful sales results.

Responsibilities 

Territory & Distributor Strategy:

• Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets.
• Own the distributor engagement model, including business planning, review cycles (e.g., MBR, QBR, ABP), and national chain selling strategies within the territory.

Business Planning & Financials:

• Manage distributor P&Ls, including bill-backs and other financial components, to ensure profitability and sustainable growth.
• Design and implement distributor incentive programs to drive performance and alignment with Liquid Death’s growth goals.

Key Account Management:

• Oversee national and regional key account execution, including POS allocation, new item setups, and dealer loader programs.
• Collaborate with key account teams to drive in-store execution, including merchandising and activations.

Local Chain Selling & Inventory Management:

• Develop and execute local chain selling strategies to drive sales growth and increase market share.
• Ensure sufficient inventory levels to meet market demand and avoid stock-outs.
• Coordinate with Sales Analytics and Finance teams to manage item setups, forecasting, and inventory planning.

Team & Distributor Development:

• Lead and develop SEM talent within your team, conducting regular performance evaluations for direct reports.
• Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships.
• Act as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success.

Cross-Functional Collaboration:

• Partner with Brand Operations and Field Marketing teams to develop locally relevant activations.
• Collaborate with Finance, Sales Analytics, and other internal teams to support distributor performance and P&L management.
• Lead weekly team meetings with FSRs to ensure alignment on expectations and results.