Sr. Product Marketing Manager, Financial Security

About the Role

As a senior member of Chime’s Product & Lifecycle Marketing team, you will drive GTM strategy for new and innovative products, features, and member experiences. You will connect market and member research with full-funnel campaigns to make Chime the most engaging and loved banking app in the market. We are specifically looking for an incredible PMM with experience bringing products to market, and leveraging core marketing skills to drive product adoption.

In this role, you will work cross-functionally with other Marketing functions, Research, Product, Design, and more, and have responsibility for developing marketing strategies ranging from product adoption to top-of-funnel awareness. You will influence roadmap decisions related to the experiences and products you support. You should be comfortable going deep in analytics and channel performance, as well as co-creating with your product and cross-functional partners. Flying at multiple altitudes is one of your strengths, and you excel at mobilizing people and resources around nascent opportunities that you proactively identify. You are passionate about creating end-to-end experiences across product and lifecycle marketing channels and will have deep expertise in experimentation and optimization.

The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization.
• Partner closely with Marketing Insights and User Research teams to understand members’ needs and the broader competitive landscape.
• Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
• Coach and mentor across cross-functional team to support delivery of projects

To thrive in this role, you have

• BS/BA or equivalent experience in Business, Marketing, or related field
• Minimum of 10+ years leading end-to-end product and performance-driven marketing campaigns
• Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile
• Ability to lead multiple projects simultaneously with competing priorities and deadlines
• Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
• Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
• Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level
• A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
• Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission