Product Director, Health IT Strategy & Activation - Neuroscience Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

People Leader

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson and Johnson Innovative Medicine is recruiting for a Product Director, Health IT Strategy & Activation - Neuroscience Marketing in Titusville, NJ. 

About Innovative Medicine  
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. 
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. 

Learn more at https://www.jnj.com/innovative-medicine 

About Neuroscience 
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. 

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. 

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. 

Learn more at https://www.jnj.com/innovative-medicine 
 
At Janssen, we’re creating a future where disease is a thing of the past. We’re the Pharmaceutical Companies of Johnson & Johnson, working to make that future a reality for people everywhere, by fighting sickness with science, improving access with ingenuity and healing hopelessness with heart. In Janssen Neuroscience, we continue the mission of our namesake, Dr. Paul Janssen, whose discoveries transformed treatment and care for people with serious mental illness, to work to heal minds and bodies and restore hope for people living with serious brain disorders. We collaborate with doctors, caregivers and those living with nervous system disorders or neurological, neurodegenerative, and neuropsychiatric disorders to improve health outcomes and advance solutions that address critical needs. Learn more about these efforts at www.janssen.com/neuroscience. Follow us at www.twitter.com/JanssenUS.  

Responsible for building the end-to-end HIT / digital engagement strategic capability, enabling the positioning of J&J NS as a strategic partner to population health decision makers (PHDM) to improve care for patients living with serious mental health conditions. 

 Key areas of responsibilities include developing an HIT strategy, building relevant EHR and other digital resources for Key Account Managers (KAM), providing appropriate field direction and training support, and establishing and monitoring engagement against metrics.

This role will also work in tandem with the SCG Customer Marketing team, directing the customer engagement activity of the dedicated HIT Specialist and leading development of integrated digital health solutions with the intent of using technology to improve population health. This role is also responsible for providing relevant content and supporting Population Health Decision Marker targeted omnichannel/digital activity through close collaboration with cross-functional partners.

Core Responsibilities:

• Build HIT / digital engagement strategy, tactical plan, and measurement plan. This requires individual to be deeply engaged in brand strategy across the portfolio and ensure that HIT/digital strategy is fully aligned and supportive of brand objectives  

• Develop EHR and other related resources and launch with KAM team, to include providing strategic direction for field use

• Plan and