Manager, Field Marketing I/II - Neuroscience (Peer to Peer)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok.

Job Description

Utilize insights and the consumer journey to develop stakeholder specific messaging across multiple channels.  Execute tactics tied to the consumer journey. Utilize insights from external experts and patient advocacy groups to develop stakeholder specific messaging across multiple channels. A dedicated marketing manager serve as the liaison between brand teams and the field, marketing and logistics vendor as it relates to Parkinson’s portfolio Peer-to-Peer Marketing.  

Responsibilities

• Work on deliverables of marketing plans and tasks.
• Utilize marketing skills to analyze and execute, including solidifying and growing franchise market position.
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
• Execute go-to-market plans.
• Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives.

Program and Speaker Analytics:

Work with the logistics vendors, CA&O and the marketing team to analyze raw data in order to develop and create weekly reporting that will include, but not be limited to: speaker utilization, program attendance, program cancellations, salesforce data for Field and Marketing leadership team on a weekly basis.

Speaker Contracting:

Point of Contact (POC) with logistics vendor in the processing to onboard or re-contract a speaker. Responsibilities include acceptance of the candidate's CV, ensuring credentials and experience align to the criteria established by the brand team, monitoring of rates for appropriate FMV (fair market value), collaboration with logistics vendor and compliance department to execute contracts and rate re-evaluation requests as needed.  Communicate with field regarding status and follow up.

Field Liaison:

POC for the field regarding speaker recommendations, speaker status, speaker caps, and any questions regarding overall Peer-to-Peer programming.

Speaker Liaison:

POC for the field and/or logistics vendor for transactional issues, i.e., contracting, travel logistics, etc. Occasional communication with speakers may be necessary on behalf of the brand team for questions outside the scope of logistics vendor or field responsibilities.

Logistics Vendor Liaison:

Work with the logistics vendor as the POC for speaker communications, speaker budgets / speaker FFS Cap Management, Speaker Handler Lists, Speaker Portal Updates, Speaker Contracting, Speaker Bureau Management, Submissions for Presentation Detail Approvals, review of weekly program reports and program management. 

Program Materials:

Manage speaker program associated print inventories with vendor partners.  Review approval extension list from promotional coordinator, consult with marketing and update deck status. Partner to develop and route ancillary program materials (Product Theater invites, schedules, Field Materials etc.).

Commercial Operations / Field Operations Liaison:

Work directly with Field Operations to help align marketing driven initiatives for Speaker Programs operational capabilities and compliance guardrails. Partner with Field Ops when necessary to manage logistic vendor support and project priorities, identify new improvements and define processes within the digital survey team. 

Brand Liaison:

Assist Marketing in providing updates to the field regarding program activities, speaker engagements, speaker program feedback/analytics, speaker utilization and compliance status. Collaborate with Area Marketing Managers as needed for management of reserving speaker programs, speaker caps, contract status and fair market value. 

Technical requirements

High level of proficiency at Excel at an intermediate-high level (VLOOKUP, INDEX/MATCH, PivotTables/PivotCharts, customize graphs with raw data, creating a weekly dashboard).

Attendance at internal AbbVie meetings, including National Sales Meetings, Speaker Training, and brand tactical planning meetings as necessary.

Qualifications

• Bachelor’s Degree: Advanced degree preferred
• Marketing experience with proo