Advisor, Sustainer Acquisition - DRTV & CTV (P3)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

As a member of the Supporter Growth team, the Advisor, Sustainer Acquisition – DRTV & CTV will play a lead role in accelerating fundraising growth of Save the Children’s recurring donor base, with a primary focus on managing and optimizing traditional Direct Response TV (DRTV) and emerging Connected TV (CTV) channels.  

Reporting to the Senior Advisor, Supporter Growth, this role is responsible for acquiring new donors and driving measurable results through compelling creative, strategic planning, and performance analysis. Working with both internal teams and external agencies, this role will oversee day-to-day operations, vendor relationships, and strategic planning and optimization for the DRTV and CTV programs while supporting broader sustainer acquisition efforts across other channels. 

This role is central to achieving Save the Children’s ambitious goals to accelerate private revenue growth and will be instrumental in ensuring operational excellence and performance optimization across the sustainer acquisition portfolio. 

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)

*not inclusive of all role responsibilities. May be subject to change

DRTV & CTV Program Leadership (60%)

• Together with the Senior Advisor, Support Growth, lead the planning, execution and optimization of the DRTV and CTV acquisition strategies to meet fundraising revenue and donor acquisition goals.
• Manage DRTV and CTV agency relationships.
• Oversee development of fundraising video creative, ensuring messaging aligns with brand guidelines and target audience objectives.

• Collaborate with internal teams to support the development of integrated cross channel campaigns.
• Support the Senior Advisor in developing and refining multi-channel acquisition strategies, with a focus on scaling high-performing tactics. 

Performance Analysis & Optimization (20%) 

• Monitor campaign performance and provide actionable insights to improve efficiency and ROI. 
• Create and evaluate testing plans in partnership with agency partners and internal teams.

• Develop and maintain dashboards and reporting tools to track KPIs and inform decision-making. 

• Collaborate with the Senior Advisor on forecasting, budgeting, and strategic planning. 
• Identify trends and opportunities to scale successful tactics across channels. 

Cross-Functional Collaboration & Leadership (15%) 

• Act as a strategic partner to internal teams including Audience Strategy and Supporter Development. 

• Represent sustainer acquisition in cross-team forums and planning sessions. 

• Contribute to internal reporting meetings, sharing test results and implications. 
• Participate in industry benchmarking groups and conferences to stay current on best practices. 

Program Support & Professional Development (5%) 

• Assist team and Mass Market Fundraising leadership team on ad-hoc projects and perform other duties as required. 

• Stay informed on emerging trends in fundraising, marketing, and supporter engagement. 

Required qualifications for the role

• Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience
• Experience in DRTV, CTV, or direct response media campaigns (non-profit experience preferred)
• Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans
• Demonstrated ability to analyze data, interpret trends, and translate quantitative insights into actionable strategies
• Proven successful track record of collaborative work and professional flexibility
• Proven ability to successfully meet communicated deadlines and navigate multiple competing priorities in a fast-paced environment
• Demonstrated communication and problem-solving skills while working with teams across the agency
• Willingness to develop new procedures and processes where they previo