Admissions Advisor
Gemological Institute of AmericaAbout the role
JOB OVERVIEW
An Admissions Advisor guides prospective students through the application process, providing information about programs, admissions requirements, financial aid, and career paths. The advisor actively recruits potential students by building relationships and attending outreach events, following and creating leads acting as a liaison between GIA and prospective students to facilitate their enrollment journey. Admissions advisors interview prospective students to determine their motivation for attending GIA, understand their career goals and the obstacles that might prevent them from starting or continuing their education, help them to overcome those obstacles, and ultimately help them identify the program that best matches their goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Student Outreach:
- Contact prospective students through phone calls, emails, and texts to discuss their academic interests and guide them through the application process.
- Actively source for potential new student leads using different platforms
- Partner with marketing to align recruitment campaigns and follow up with generated student leads
- Travel to high schools, college fairs, trade shows, and other events to meet with prospective students.
- Present information about GIA, including academic programs, campus life, admissions process , and financial aid opportunities at GIA Open House events and off-campus events.
- Interview prospective students to determine their motivation for attending GIA, understand their career goals, and help them overcome obstacles to starting or continuing their education.
- Track Key Performance Indicators and meet or exceed goals for recruitment, lead conversation and enrollment
Application Review:
- Evaluate student applications, verify required documents and test scores, and determine eligibility for admission based on requirements.
- Review applications and make recommendations for admissions decisions.
Advising Prospective Students:
- Provide detailed information about academic programs, course offerings, campus life, career paths, and student support services.
- Assess students’ needs, interests, and motivations through interviews and guide them towards suitable programs to reach their educational and career goals.
- Organize and conduct campus tours for prospective students and their families.
- Guide prospective students through the admissions process, respond to questions, link them to financial aid and academic advisors, gather necessary documents, and ensure completion of admissions requirements.
Campus Visits and Events:
- Conduct campus tours, host information sessions, and attend high school and college fairs to promote the institution and recruit potential students.
- Organize and participate in special events such as open houses, orientation programs, and information sessions.
Relationship Building:
- Establish rapport with prospective students and their families to address concerns and answer questions throughout the application process.
- Build relationships with high school guidance counselors, teachers, and administrators to generate referrals.
- Network and build relationships with current students to identify and contact other prospective students.
Data Management:
- Maintain accurate student records within the admissions database, track application progress, and generate reports on recruitment efforts.
- Document touch points, conversations, and outreach attempts with prospective students from interest through registration.
Compliance:
- Stay updated with the latest developments in education policies, admission processes, and changes in scholarship programs.
- Ensure adherence to all admissions policies, procedures, and regulatory requirements.
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Excellent communication and interpersonal skills to engage with diverse student populations.
- Strong understanding of the higher education admissions process, including application requirements and deadlines.
- Knowledge of academic programs, career pathways, and student support services offered by the institution.
- Ability to analyze student data and identify potential applicants.
- Effective presentation skills for delivering information to prospective students and their families.
- Proven track record of successful lead generation, sales and/or cold calling skills
- Possesses strong technical skills, including Microsoft Office; familiarity with Jenzabar, SalesForce, BlackBoard, Adobe Creative Suite, Canva, or related tools a plus.
- A passion for higher education and the desire to
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