Marketing Manager (Exempt)

Location: Nederland, Colorado

Eldora is the backyard winter mountain playground for Greater Denver, Boulder County, and Colorado's northern Front Range. Eldora is located just outside of the charming mountain town of Nederland, Colorado, about 20 miles west of Boulder and less than 50 miles from downtown Denver.

Eldora strives to deliver Colorado’s Front Range the most memorable outdoor adventures to locals and out-of-town visitors.   Eldora Mountain Resort employs up to 700 employees at peak season and has 680 acres of lift-accessible terrain for skiing and snowboarding, including a Woodward Mountain Park experience, and a world class Nordic Center.

Eldora is seeking a dynamic, multi-talented, team-oriented Marketing Manager to lead the mountain's diverse marketing efforts, with a strong emphasis on digital excellence.

The ideal candidate is an experienced digital native and dynamic problem solver with excellent writing and interpersonal communication skills. This role requires extensive experience in digital platform administration, website development, visual content creation and management, media relations, social media community management, and event planning and execution. Strong attention to detail, time management, self-motivation, and organizational skills are essential for success.

The Marketing Manager works closely with the Marketing Director and revenue department managers to plan and execute marketing support for each profit center, while keeping a holistic view of the overall business. This role also collaborates with all operations department managers to plan and execute events, coordinate photo and video shoots, and generally contribute to smooth on-the-ground operations. Due to the collaborative nature of this role’s work, the Marketing Manager must be able to listen empathetically, provide solutions, meet deadlines, and effectively receive feedback.

This role also involves working closely with Human Resources to develop and implement marketing strategies that help attract top talent to Eldora, showcasing our unique culture and employee benefits.

The successful candidate will demonstrate a tenacious drive to deliver phenomenal experiences to our guests and a relentlessly positive spirit. The purpose of this job is to plan and execute the strategy and tactics necessary to drive revenue for Eldora. This position reports to the Marketing Director. 

Responsibilities 

• Ownership of Eldora's Inntopia Insight CRM system and email marketing program, ensuring timely, data-driven promotion of Eldora's passes, programs, and initiatives. 

• Manage of the Eldora.com website to ensure excellence in all aspects: (a) user experience, (b) accurate, clear, crisp, web-optimized copy, (c) fresh, brand-aligned visual assets, and (c) flawless e-commerce functionality

• Content calendar creation and execution, including owned, earned, and paid media and social promotion, with content-creation assistance from contractors and coworkers 

• Management of digital marketing coordinator and content production coordinator.

• Promotion of events, including asset creation, and assisting with planning and execution as needed.

• Act as key liaison between the marketing department and various partners, including media buyers, creative agency, website developer, CRM account manager, and more.

• Manage all digital screens across the resort.

• Management of the snow-reporting process.

• Management of athletes/models for photo/video shoots.

• Perform Other necessary tasks as assigned

Requirements 

• College degree with an emphasis in marketing, business, and/or communications

• Demonstrated humility, empathy, and optimism, coupled with a solutions-oriented approach to working with others

• Excellent interpersonal and customer-service skills

• Native fluency in all major social media platforms, and command of Drupal, Cision, Adobe Creative Cloud, Microsoft Office, and other digital platforms used by Eldora

• Experience-based editorial and aesthetic sensibilities

• A passion for winter sports and the mountain lifestyle

• 2-5 years of experience in digitally focused marketing

• Ability to pass background and MVR checks that meet company standards

This position is based at Eldora Mountain but includes working at various locations, including offsite marketing events in and around the