Associate Director, Marketing Analytics

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

AbbVie Oncology encompasses Imbruvica as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs across the Oncology Franchise to pull through brand strategy and tactics at a national and sub-national level.

This position’s primary objectives: Lead the US Oncology Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.   

Major Responsibilities:

• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers

• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
• Develop fact-based promotional investment strategies