Product Manager

Job Description

Yieldify is a fast-growing leader in website personalization with over 1,000 customers worldwide. Top consumer brands like Adidas, Coach, Lacoste, L’Oréal, and The North Face, rely on Yieldify’s platform and services to make personalized ecommerce experiences easy, scalable, and profitable.

To accelerate our growth, Epsilon acquired Yieldify in 2023, enabling Yieldify to leverage Epsilon’s best in class audience identification technology to create impactful personalization in the mid-market digital space. As a result, Yieldify’s product team is expanding our product roadmap to leverage Epsilon capabilities alongside

We’re looking to hire a new Product Manager for our on-site experiences engineering division - we want a self-starter who thrives in fast paced environments, naturally identifies opportunities to create revenue driving features, and effectively communicates value and need to both stakeholders, engineers, and internal users. Our Product team is driven by collaboration, creativity, and data driven decision making all aligned with Yieldify’s goal to enable insight driven personalization to digital marketers across the globe.

Yieldify is a marketing technology company within Epsilon, a leading global advertising and marketing technology company. Yieldify works with midmarket and enterprise-level brands to better personalize their consumers’ website experiences by delivering the right message, at the right moment, in real time. Yieldify’s easy-to-use platform provides clients with consumer journey analytics and insights, data-driven onsite personalization, custom on-brand creative, and experience testing. For more information, visit yieldify.com.

In this role you will:

• Manage Yieldify’s Experience Builder, the core SaaS technology used to design website personalization across 1000s of websites Yieldify supports
• Create templated approaches for Yieldify’s personalization strategies to enable consistent, high impact outcomes for on-site consumers
• Own end to end delivery of product features by creating key user stories, developing wireframes, consulting engineering on product development, and presenting new features to the broader business
• Lead a squad of engineers tasked to deliver key features within Yieldify’s product roadmap
• Research capabilities for new product features by consulting with internal stakeholders and tracking industry trends
• Support Yieldify’s Knowledge Base as the singular location to find product updates and guides on how to use Yieldify features
• Collaborate on designing Yieldify’s product roadmap
• Measure and analyze product and feature performance for opportunities to drive innovation, improve customer experience and increase adoption.

We’re looking for someone with:

• 5+ years of Product Management experiences, preferably in the SaaS or B2B2C space, with background shipping features end to end
• A strong attention to detail and foresight to identify ahead of the curve opportunities within our industry
• An ability to clearly communicate goals and expectations to stakeholders with both high and low technical capability
• Experience in feature development, product ownership, and Sprint Planning for B2B SaaS products.
• Background designing product wireframes and prototypes through tools like Figma and Sketch
• Knowledge of Google Analytics, MixPanel or other online analytics suites.
• Experience in the digital personalization space and usage of MVT tools like Optimizely, Google Optimize, or Adobe Analytics.
• An understanding of e-commerce, online marketing and / or conversion optimization.

You’ll love this role if:

• You thrive in agile environments
• You understand how to increase consumer loyalty through impactful personalization
• You are a confident decision maker and can guide others through a steadfast, consistent approach
• You are natural achiever and take pride in seeing a project through to completion
• Your analytical skills are strong, and you’ve developed an understanding of how to drive commercial success.
• Prioritization is one of the things you do best - you can separate what really matters from the noise, and you can help others understand those priorities.

Salary Range: $85k - $125k

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.