Senior Manager, Consumer Insights - Athleta

About the Role

The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, such as product development and customer service.

What You'll Do

This role will serve as the Athleta brand-embedded Consumer Insights leader. As a Senior Manager on the Athleta Consumer Insights team, you are responsible for developing and owning the brand learning agenda and research roadmap which you and your team will execute against. You independently lead research planning and execution and deliver data-based insights that clearly drive action. You have an excellent understanding of standard research methodologies and are a trusted thought partner by your stakeholders, sought after for your point of view given your expertise in research. You are comfortable with ambiguous questions and creating a business-oriented research plan to answer them. You are an excellent presenter and are comfortable presenting in front of senior leadership. You are also an experienced people leader and know how to coach your team to help them grow in their career.  

Research/Business Management  

• Initiate and maintain the annual research roadmaps based on business priorities through proactive meetings with LT, stakeholders and your leader that then drive your priorities, inclusive of ways to further evangelize the customer and insights throughout the org (ie Townhall, Customer Lunch & Learns, etc). 
• Independently manage and lead multiple projects simultaneously with seamless execution, ensuring high quality of work and close collaboration with stakeholders and your leader/team as support. 
• Ability to lead and manage large strategic studies (like segmentation, brand equity) where you need to gain buy-in and manage many stakeholders 
• Enable a consumer-centric organization through the synthesis and communication of various insights resources, inclusive of but not limited to: data and analytics, consumer macro needs and trends, tracking (NPS), social insights, industry reports and more. 
• Manage budget and timelines for your projects and work with leader to ensure it fits into the broader brand/CI budget  
• Be seen as a trusted leader and thought partner with the ability to influence strategy and processes through a consumer lens  
• Manage one team member workload and support them in their career growth through coaching and proactive feedback on their work 

 

Research Project Planning and Execution  

Scoping 

• Ability to independently translate ambiguous business strategies and questions into an initial research plan that aligns with roadmap and is then shared for refinement (with leader and stakeholders)