PGIM Wealth Marketing Programs Manager (Hybrid)

Job Classification:

Marketing & Communications - Marketing

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE 

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world. 

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!   

If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today.  

At PGIM, You Can!  

What you will do:

We are looking for a highly motivated marketing professional to support our Wealth marketing programs and initiatives. This position is responsible for managing and executing on PGIM retail marketing programs and campaigns to grow brand awareness and consideration of our investment capabilities and product suite, including alternatives, ETFs, mutual funds, and SMAs. This position requires close collaboration with internal functional areas including Client Marketing, in-house and external media teams, Product Marketing, Digital Marketing, Design, and legal/compliance staff, to see initiatives through to completion.

What you can expect: 

•  Engage with Marketing leads to understand objectives, investment themes and marketing opportunities and transform them into effective deliverables.

• Project manage multi-faceted, integrated cornerstone programs from end to end, including campaign development, content creation, campaign execution and measurement.

• Develop content for and provide strategic oversight of paid social and search campaigns to align with PGIM global wealth goals and business initiatives.

• Project manage proprietary research programs including the development of marketing assets and promotional activity.

• Analyze campaign and program metrics on an ongoing basis to provide data-backed insights on what’s working well and areas for opportunity.

• Assist with planning, oversight, and measurement of Wealth-focused webinars, including establishing and enforcing best practices and standards and monitoring webinar performance to identify improvements in content, format, or delivery.

• Perform all aspects of marketing compliance review and approval process.

• Conduct competitive research and analysis on a regular basis to inform campaign development.

• Analyze industry and competitor marketing strategies and best practices and identify opportunities for differentiation and innovation

What you will bring:

• 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors.

• Previous experience working in a sales-driven, multi-channel, distribution environment.

• Ability to apply traditional as well as new and unique marketing approaches.

• Demonstrated success in collaborating across functional teams and building strong relationships with business partners.

• Strong written and oral communication skills.

• Passionate about data analysis with strong reporting skills.

• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously.

• Consistently exhibit strong attention to detail.

• Must be comfortable working independently and navigating ambiguity.

• 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors.

• Bachelor’s degree preferred

• Proficiency in Microsoft Office, CRM systems and data analytics platforms.

What will set you apart:

• Series 6 or 7 licensing

• General knowledge of the industry and investment products

• Bachelor’s degree

*PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply. 

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