Senior Manager, Brand Marketing

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®?Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll®?Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. 

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®?brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.  

Position Summary

This position can be based in any of our offices in EMEA and Oceania Regions.  

Shaping the story of The IRONMAN Group! Working across The IRONMAN Group’s portfolio of brands, the Senior Manager of Brand Marketing will be a pivotal strategic driver towards the organization’s vision to possess the world’s most loved brands. Leading a team to deliver customer advocacy, brand stewardship, storytelling, creative campaign execution and marketing promotion, the Senior Manager will find new and innovative ways to meaningfully connect The IRONMAN Group’s properties to their audiences, deepening relationships and ultimately building and extending lifetime affinity. 

Positioned within the Global Marketing Team, the Senior Manager of Marketing is responsible for brand stewardship, storytelling, tactical and campaign marketing, and overseeing major brand properties including IRONMAN Pro Series and the IRONMAN World Championship. Your skill and experience will bring The IRONMAN Group’s brands to many, building fans and inspiring future participants. 

Emphasis will be placed on: 

• End to end brand campaigns 
• Oversight of the IRONMAN Pro Series 
• Pinnacle and World Championship events 
• Developing and disseminating programs, marketing campaigns and resources for global purposes 

To be successful, this position-holder must be an all-round multi-tasker, successfully drive a global team to deliver against strategic priorities, consider global nuances to build strong relationships and balance judgment with creativity to generate effective outcomes and positive responses toward The IRONMAN Group’s products and brands. They must acquire a keen understanding of all brands within the portfolio, to articulate and execute on the unique properties of each, switching between perspectives with ease. 

Key Responsibilities 

• Lead the ideation and development of cross-departmental marketing strategies  
• Serve as project manager to seed the strategies and tactics 
• Act as advisor for brand guidance globally 
• Collaborate with regional event marketing leads to support implementation of tactical marketing campaigns in order to drive registration and ensure resources are used, understood, adjusted and optimized 
• Develop marketing playbooks and supporting resources to ensure best practices can be identified, followed and shared 
• Track and review results for each campaign and initiate change to optimize performances 
• Utilize market research and data to refine and inform strategic initiatives 
• Communicate to stakeholders to apprise of project developments and recommendations 
• Oversee the development and implementation of IRONMAN Pro Series from its origin. Adapt strategy over time to ensure efficiencies and strong delivery against project goals 
• Assume a pivotal role in marcomms for the IRONMAN World Championship events.  
• Adapt Series/ Brand messages so that they resonate with customers in specific locales  
• Collaborate with athlete development team to deliver audience-generating campaigns 

Requirements

Skills and competencies 

• Bachelor’s Degree 
• 10+ years marketing experience  
• Demonstrated success leading end to end, multi-touch marcomm campaigns 
• Ability to lead a team