Director, Institutional Marketing

Description:  

This role directs institutional marketing for Juilliard, overseeing brand awareness and supporting contributed and mission-driven revenue efforts. Together, these efforts support accessibility to the highest-quality arts education for the next generation of innovative and collaborative performing artists in music, dance, and drama.

The director will work closely with colleagues in communications and marketing and across Juilliard to create exciting, creative, and cost-effective ways to share the Juilliard story with new and existing audiences while using the spectrum of paid and owned platforms. This role will create a range of campaigns that support our philanthropic efforts, 800+ annual performances, mission-driven earned revenue efforts, and other campaigns, all in support of Juilliard’s overall mission and narrative.

The annual salary for this position is $110,000.
 

Working at Juilliard

Founded in 1905, The Juilliard School is a world leader in performing arts education. The school’s mission is to provide the highest caliber of artistic education for gifted musicians, dancers, and actors from around the world so that they may achieve their fullest potential as artists, leaders, and global citizens.

Excellence and professionalism are important guides in how we go about our work, but we also connect to the mission as individuals in the workplace. We thrive because of our variety of backgrounds and our ability to be open and honest, and we also thrive because we enjoy each other’s company. We believe that each employee has the responsibility to help shape the Juilliard organizational culture, and we provide opportunities to participate in team-building throughout the year. Our organizational values focus on excellence, creative enterprise, and equity, diversity, inclusion, and belonging.

We encourage you to read more about how we achieve our mission on our website, juilliard.edu.

 

Role Responsibilities:

• Create innovative campaigns that help define Juilliard for a new generation of prospective students, patrons, donors, and the public.
• Use paid and owned media to build awareness for Juilliard’s mission.
• Collaborating with cross-departmental leadership, develop campaign strategies for free and ticketed events, Juilliard Extension, Hire Juilliard Performers, and the Juilliard Store.
• Working in collaboration with fundraising, support campaign, and philanthropic initiatives with creative and data-driven marketing.
• Ideate, create, and deploy joyful social ad campaigns
• Build, test, deploy, and oversee all institutional email campaigns, including monitoring, analyzing, and reporting on email performance
• Develop and manage performance season marketing campaign, leading close collaboration with artistic departments, box office, development, recital operations, media production, and public affairs teams
• Support improved analytics management that continuously optimizes our campaigns
• Support Search Engine Marketing and implement and manage paid social media campaigns

 

Skills & Qualifications:

• Bachelor’s degree and 8+ years of relevant work experience, including demonstrated experience with marketing, communications, campaign building, and business development
• A skilled marketer who has a history of creating and managing successful campaigns.
• Mastery of digital marketing skills, including, social, search, and digital ad-buying.
• Natural collaborator who works seamlessly with colleagues across the organization
• Excellent written communication skills, including copywriting and editing
• Strong project management and organizational skills; ability to prioritize and address multiple tasks within a fast-paced business environment
• Ability to troubleshoot and identify technical issues and communicate effectively with internal constituents and external vendors
• Strong analytical and problem-solving skills
• Ability to represent the Juilliard brand well in all aspects of the job
• Hands-on experience with CRM, CMS, email, and ticketing platforms such as Eloqua, Campus Solutions (Oracle), Raiser’s Edge, & Spektrix
• Sharp eye for design and layout; experience in the use of image editing software
• Knowledge of basic HTML and CSS helpful

 

Preferred Background:

• Significant exposure to and/or knowledge of the performing arts or experience working in higher education are preferred
• Master’s level education is a plus

 

*Please note that submission of a cover letter is required of all applicants.

 

Benefits Offerings: