Senior Vice President of Hospice Sales

The Hospice Sales Leader is responsible for developing, leading, and managing the sales strategy to drive patient census growth and market share for a hospice organization. This role oversees a team of care navigators/community liaisons and builds relationships with healthcare providers, referral sources, and community partners. The ideal candidate brings a strong background in healthcare sales, team leadership, and business development, with a deep understanding of hospice philosophy and regulatory environment.

Key Responsibilities:

• Team Leadership & Development
  • Recruit, train, coach, and manage a high-performing sales team.
  • Set and monitor individual and team sales goals, KPIs, and performance metrics.
  • Conduct regular team meetings, field rides, and performance evaluations.
• Sales Strategy & Execution
  • Develop and execute a comprehensive sales and marketing plan aligned with organizational goals.
  • Identify growth opportunities within the territory and implement strategies to capitalize on them.
  • Track and analyze referral trends, market data, and competitive intelligence.
• Referral Development
  • Cultivate and maintain relationships with physicians, hospitals, SNFs, ALFs, case managers, and other referral sources.
  • Promote hospice services through educational outreach, presentations, and networking events.
  • Collaborate with the clinical team to ensure timely admissions and exceptional customer experience.
• Compliance & Documentation
  • Ensure all marketing and sales practices comply with Medicare regulations and corporate policies.
  • Maintain accurate CRM records of contacts, leads, and referral activity.
  • Report on sales activity, pipeline status, and conversion rates to leadership.

• Bachelor's degree in business, healthcare administration, marketing, or a related field (preferred).
• Minimum of 3–5 years of healthcare sales experience, with at least 1–2 years in hospice or home health.
• Proven experience leading sales teams to exceed goals.
• Strong knowledge of Medicare hospice benefit and healthcare referral dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency with CRM software and Microsoft Office Suite.
• Must be able to travel
• Must be located in Georgia or South Carolina

Key Competencies:

• Strategic thinking and problem-solving
• Leadership and team motivation
• Emotional intelligence and empathy
• Results-driven mindset
• Strong interpersonal and networking abilities