Vans: Global Senior Analyst, Consumer Insights

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Senior Analyst, Consumer Insights at Vans looks a little like this.

The Senior Analyst, Consumer Insights drives Vans’ Global product research program and brand campaign testing capabilities with the goal of optimizing product and brand creative executions resulting in positive in-market performance.  You will work closely with global and regional marketing teams, and partner with data and analytics experts within Vans, VF’s central functions and external agencies to deliver actionable product and marketing insights.Let’s break down that day-in-the-life a bit more.

In this consultative role, you will ensure that insights derived from research are effectively communicated and actionable throughout the organization, which includes identifying meaningful product opportunities and risks, and generating insights to shape creative campaigns.

You possess strong interpersonal and collaboration skills, deep understanding of market research methodologies, passion for understanding consumer behavior and market dynamics, and experience in project/vendor management. This role requires an individual who is proactive in their approach to work, relentlessly curious, and experienced in leveraging data and insight to influence strategy. 

• Collaborate with business partners and team members to translate business questions into research briefs.
• Design, Coordinate, and execute all phases of learning plans, including design of research, logistics, fielding, analysis and creation of deliverables.
• Engage directly with data and market research providers (internal and external) to ensure Vans receives required inputs for ongoing analysis.
• Serve as an influencer with business partners, representing the voice of the consumer through compelling storytelling and facilitation of implications and recommendations to key decision makers and other stakeholders.
• Lead, conduct, and manage delivery of the global product insights through qualitative and quantitative research across all regions (APAC, EMEA and Americas) embedding insights within the go to market process, ensuring insights are accurate and actionable.
• Lead, conduct, and manage delivery of Brand Creative Testing through qualitative and quantitative research across key regions, ensuring insights are accurate and actionable.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Deep experience with both custom research (qualitative & quantitative) in support of product and marketing initiatives.
• Compelling, persuasive oral and written communication skills
• Proven ability to build strong cross-functional relationships.
• Proficiency with SPSS, Desktop Reporter, or other statistical packages with the ability to direct vendors in their use or application.
• Experience working in the retail or FMCG/consumer goods industry.
• Proven experience managing external vendors and cross-functional projects.
• Understanding of how global and regional teams integrate with one another at a large size brand.
• General knowledge of a go-to-market process.
• Understanding of the MarTech/AdTech landscape.

There are also a few skills that are not required but preferred.