Comm Insights/Strat Conslt Sr
APSAbout the role
Arizona Public Service generates reliable, affordable and clean energy for 2.7 million Arizonans. Our service territory stretches across the state, from the border town of Douglas to the vistas of the Grand Canyon, from the solar fields of Gila Bend to the ponderosa pines of Payson. As the state’s largest and longest-serving energy provider, our more than 6,000 dedicated employees power our vision of creating a sustainable energy future for Arizona.
Since our founding in 1886, APS has demonstrated a strong commitment to our customers in one of the country’s fastest growing states, earning a reputation for customer satisfaction, shareholder value, operational excellence and business integrity.
Our present and future success depends on the creative and dedicated people of our company who demonstrate the principles outlined in the APS Promise: Design for Tomorrow, Empower Each Other and Succeed Together.
Summary
The Communications Insights/Strategy Consultant Senior drives strategic communications insights by transforming complex data, emerging trends, and external intelligence into clear, actionable recommendations that support executive decision-making and organizational planning. Strengthens the External Communications function through market intelligence, stakeholder analysis, media monitoring, and AI-driven insights, helping position the team as a trusted advisor and strategic partner across the organization.
Leads the evolution of communications measurement by shifting from activity-based reporting to outcome-focused performance metrics. Monitors and evaluates APS's presence across artificial intelligence (AI) platforms and large language models (LLMs), providing recommendations that enhance corporate reputation, stakeholder engagement, and the effectiveness of external communication strategies.
Minimum Requirements
- A four-year Bachelors degree in Communications, Public Relations, Marketing, Journalism, Data Analytics or other job-related field from an accredited college or university plus ten (10) years of progressive experience in external communications, public relations, media analytics and insights, either working at a corporation or Public Relations agency.
- Applied use of AI tools, large language models (LLMs) and emerging technologies for communications insights, sentiment analysis or narrative monitoring.
Preferred Special Skills, Knowledge or Qualifications: - Experience designing or evolving communications measurement strategies aligned to business outcomes and assessing reputational risk, media narratives or stakeholder sentiment across digital platforms and AI-driven information ecosystems.
- Strong storytelling executive communication skills including experience translating complex data and presenting clear insights and recommendations to colleagues and senior leaders.
- Advanced degree in Communications, Business or Data Analytics.
Major Accountabilities
1) Leads the development and ongoing advancement of communications capabilities by synthesizing complex data, audience intelligence and external risks into clear, actionable insights. Monitors and analyzes market trends, stakeholder sentiment, media narratives and emerging external factors to inform communication strategies and executive decision-making.
2) Designs and implements communications measurement frameworks that define and track key performance indicators (KPIs) aligned to business and reputation outcomes¿including message effectiveness, narrative influence and stakeholder perception--rather than volume-based outputs. Establishes standards for consistent measurement and reporting, enabling the translation of communications activities into demonstrated business impact.
3) Advances the use of AI, analytics platforms and emerging technologies to strengthen insights generation, monitoring and predictive analysis. Evaluates and integrates new tools that enhance the organization¿s ability to identify trends, assess narrative dynamics and understand APS¿s viability and presence across AI-driven platforms and large language models.
4) Partners with communications colleagues and external vendors to identify and assess reputational risks, narrative vulnerabilities and external opportunities that may influence organizational positioning. Leads the development of proactive strategies and action plans to address risks and strengthen stakeholder trust and the effectiveness of mitigation and reputation-building efforts.
5) Works cross-functionally within External Communications and with key business partners to integrate insights into planning and decision-making. Provides data-driven insight and counsel to comm
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