The North Face: Senior Manager, Brand Management, Lifestyle

Now that you’ve found the job description, what’s next?

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Senior Manager, Global Brand Management, Lifestyle

What will you do?

A day in the life of the Sr. Global Brand Manager, Lifestyle at The North Face looks a little like this: reporting into the Sr. Director of Global Brand Management, you will work day-to-day with Creative Partners, Global + Regional channel leads, Merchandising, Product Design, and Marketplace partners to bring The North Face brand ethos to life for our consumers.

For the right candidate, this is an incredible opportunity to drive the future vision of The North Face. Your responsibilities will be diverse and wide-reaching.  An entrepreneurial spirit will be necessary as we explore new ways of inspiring and engaging our most expressive lifestyle consumers along with our everyday explorers. While this role will oversee one direct report, a commitment to influential leadership will be necessary to drive brand strategy across the full global organization.

Let’s break down that day-in-the-life a bit more.

• Strategic Vision: Serve as the voice of the Expressive/Lifestyle Consumer – developing and implementing a modern and distinctive strategic vision for The North Face's lifestyle brand with a thorough understanding and respect for our authenticity in the outdoors.
• Relationship Building: Own, establish, and nurture relationships with key players in the fashion, retail, and outdoor industries to drive brand collaboration and partnerships.
• Market Analysis: Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape in the lifestyle segment as well as at the intersection of fashion and the outdoors.
• Category + Campaign Management: Deliver annual category and seasonal campaign strategy through the go-to-market process with a fully integrated plan approach.
• Product Marketing: Implement best-in-class product marketing for our lifestyle + sportswear products across apparel, footwear, equipment, and accessories.
• Performance Metrics: Monitor and analyze brand performance metrics to measure effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting of such to leadership + key stakeholders.
• Cross-functional Collaboration: Collaborate with product design, merchandising, marketplace, and marketing teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
• Innovation: Drive innovation in brand marketing, leveraging modern marketing techniques to engage and inspire the next generation of consumers.
• Budget Management: Manage project budget planning, invoicing, and reconciliation for global creative productions, partnerships, and special activations.
• People Leadership: Lead and manage one direct report (currently).

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. An ideal candidate will have 8+ years of relevant experience within a global organization and a comprehensive understanding of the fashion and lifestyle industry.

The foundational skills you will need in this position are:

• Tenured experience in global brand marketing and people management within the lifestyle/fashion industry.
• Proven track record of developing and executing successful brand strategies and campaigns in a global organization, understanding the nuances of global alignment and regional localization.
• An expert in navigating the world of fashion, streetwear and lifestyle products/culture. Understanding the roll of brands, tastemakers, retailers, professional athletes, and additional influ