AVP Digital Platform Strategy

Job Description:

Role Overview:

As the Assistant Vice President (AVP) of Digital Platform Strategy, you will be responsible for developing and executing a strategic vision for AT&T’s desktop, mobile web, and app platforms. Reporting to the Head of Strategy & Transformation, this role will drive the optimization and expansion of digital platforms to align with business objectives, enhance customer experiences, and ultimately deliver measurable growth.

This leader will work cross-functionally with senior leadership and key stakeholders, ensuring that digital platforms evolve to meet customer expectations. A strong background in app development, UX strategy, and e-commerce is essential. Additionally, the AVP will lead and develop a high-performing team to support AT&T’s digital transformation efforts.
 

This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.

Key Responsibilities:

• Develop and execute a digital platform strategy that enhances customer engagement and drives growth across desktop, mobile web, and app experiences.
• Define the role and long-term vision for each app and digital platform to ensure they support AT&T’s broader business objectives and customer experience goals.
• Develop the go to market strategy and roadmap for the AT&T flagship app, in partnership with the Digital, Product and ATS teams.
• Serve as the strategic lead for any and all new app requests across AT&T to ensure prioritization and alignment to solve for both customer and business needs.
• Build and lead a team of digital platform specialists, driving a culture of innovation, excellence, and continuous improvement.
• Utilize data, analytics, and user insights to refine platform strategies and enhance performance across key metrics.
• Collaborate with marketing, product, and engineering teams to integrate emerging technologies and digital capabilities.

Qualifications:

Required:

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
• 10+ years of experience in digital strategy, platform management, or related roles within a Fortune 500 company.
• Proven expertise in app development, UX strategy, and e-commerce, with a history of successfully leading digital platform initiatives.
• Strong analytical mindset, with the ability to use data-driven insights to optimize digital experiences and performance.
• Experience leading and developing high-performing teams, fostering collaboration and innovation.
• Ability to navigate and succeed in a highly matrixed organization, building strong relationships with stakeholders across departments.

Preferred:

• Experience with large-scale digital transformation efforts.
• Familiarity with major analytics platforms and performance measurement frameworks.
• Understanding of regulatory and compliance frameworks such as CCPA and GDPR for data privacy.

Desired Outcomes:

• Define and implement a digital platform strategy that enhances customer engagement, drives growth, and optimizes user experience.
• Deliver measurable improvements in key performance indicators, including conversion rates, user engagement, and platform adoption.
• Position AT&T’s digital platforms as industry-leading in innovation, customer experience, and performance.
• Develop a best-in-class mobile and app strategy that differentiates AT&T from competitors and fuels long-term digital growth.

Key Traits:

• Strategic thinker with a strong focus on execution and results.
• Collaborative leader who excels in a cross-functional environment.
• Data-driven decision-maker with a customer-first mindset.
• Visionary leader who fosters a culture of continuous improvement and innovation.
• Adaptable and agile in a fast-paced, evolving digital landscape.

Benefits and Perks:

At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:

• Health and Wellness: Comprehensive medical, dental, and vision coverage options.
• Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
• Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
• Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
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