Senior Integrated Campaign Manager

<p>As a Senior Marketing Campaign Manager at SoSafe, you will drive high-impact, integrated marketing campaigns that support our mission, raise awareness and accelerate customer acquisition. This is a dynamic role where you will collaborate with cross-functional teams to build campaigns that resonate with IT decision-makers, security professionals, and end users, while ultimately helping businesses reduce their risk and strengthen their security posture.</p><p></p><p><strong>Key Responsibilities:</strong></p><p></p><p><strong>1. Campaign Strategy and Planning:</strong></p><ul><li><p>Develop our global integrated marketing campaign strategies to support overall business goals, including brand awareness, lead generation, and customer retention.</p></li><li><p>Work closely with stakeholders across product, sales, brand, field, and digital teams to define campaign objectives, target audiences, and key performance indicators (KPIs). This role also includes regular collaboration with our executive team.</p></li><li><p>Craft and refine our campaign workflows and processes to enhance operational efficiency and best practice alignment.</p></li><li><p>Plan and manage the campaign lifecycle, from ideation and concept development to execution and post-campaign analysis.</p></li></ul><p><strong>2. Campaign Management:</strong></p><ul><li><p>Lead the execution of marketing campaigns across multiple channels, such as email, social media, paid media (PPC), SEO, content marketing, and events.</p></li><li><p>Oversee the creation of campaign assets, including copywriting, design, video production, and landing pages, ensuring they align with the brand’s messaging and tone.</p></li><li><p>Ensure campaigns are delivered on time, within budget, and meet the agreed-upon objectives.</p></li></ul><p><strong>3. Cross-Functional Collaboration:</strong></p><p>Work closely with sales, product, design, and digital teams to ensure campaigns align with product launches, promotions, or other business initiatives.</p><p>Coordinate with creative teams to ensure high-quality content that resonates with target audiences and maintains brand consistency.</p><p>Manage relationships with external partners, such as advertising agencies, influencers, or media outlets, to help amplify campaign reach.</p><p><strong>4. Campaign monitoring and optimization:</strong></p><ul><li><p>Continuously monitor campaign performance through analytics tools (Google Analytics, social media analytics, etc.) to track key metrics such as click-through rates (CTR), conversion rates, engagement, and return on investment (ROI).</p></li><li><p>Optimize campaigns in real-time based on performance data to ensure maximum effectiveness and efficiency.</p></li><li><p>Identify opportunities for A/B testing, segmentation, and personalization to improve campaign outcomes.</p></li></ul><p><strong>5. Budget Management:</strong></p><ul><li><p>Manage campaign budgets, ensuring proper allocation of resources across channels and campaigns.</p></li><li><p>Track spending, assess ROI, and make adjustments as necessary to ensure campaigns stay within budget and achieve expected results.</p></li></ul><p><strong>6. Reporting and Analysis:</strong></p><ul><li><p>Provide detailed reports to senior management on campaign performance, insights, and lessons learned.</p></li><li><p>Use data to evaluate the effectiveness of campaigns and inform future marketing strategies.</p></li><li><p>Present campaign results and recommendations for future campaigns, highlighting successes and areas for improvement.</p></li><li><p>Mentor a team of marketing professionals (externals), ensuring they have the support and resources they need to execute campaigns effectively.</p></li></ul><p></p><p><strong>Key Skills:</strong></p><ul><li><p>Campaign Management: Experience with managing end-to-end campaigns, from strategy through to execution and analysis.</p></li><li><p>Digital Marketing Expertise: Proficiency in digital marketing channels, including email, social media, paid advertising (PPC), SEO, and display ads.</p></li><li><p>Analytical Mindset: Strong ability to use data and analytics to drive decisions, track performance, and optimize campaigns.</p></li><li><p>Project Management: Excellent organizational and time-management skills, with the ability to manage multiple campaigns and meet tight deadlines.</p></li><li><p>Cross-Functional Collaboration: Strong communication and collaboration skills to work effectively with internal teams and external partners.</p></li><li><p>Creativity: Ability to think outside the box and generate innovative ideas for compelling campaigns.</p><p></p></li></ul><p><strong>Required Experience:</strong></p><ul><li><p>6-8 years of experience in marketing, with a focus on campaign management and integrated marketing strategies.</p></li><li><p>Proven experience in managing multi-channel marketing campaigns, ideally in a senior or leadership capacity.</p></li><li><p>Strong background in digi