US Digital & CDx Strategy Marketing Director, Sigvotatug Vedotin

ROLE SUMMARY

At Pfizer Oncology, we are committed to “Outdo Cancer” by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas.

The US Precision Medicine/Thoracic Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin (SV), an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline. This role will support the HCP marketing efforts for the 2027 US launch of SV in 2L+ NSCLC, focusing on IB6 market development, driving awareness and adoption of IB6 testing (pending final FDA label), while collaborating with key cross functional partners including but not limited to Medical, Clinical, Commercial Diagnostics, Global Marketing, Regulatory, Market Access and Analytics.

ROLE RESPONSIBILITIES

• Dx Leadership
  • Develop and execute a robust overarching US IB6 market development strategy through cross-functional collaboration
  • Develop US CDx launch strategy to prepare for potential biomarker label scenario
  • Lead Dx cross-functional team and governance of Dx meetings
  • Oversee Dx analytics and insights, including leading and lagging KPIs to ensure launch success
  • Execute Dx tactics, with a focus on innovation
  • Support HCP/Account marketers with diagnostic-related insights and contribution
  • Develop and roll out Dx educational materials and training
• Unbranded NPP and Omnichannel Lead
  • Lead the evolution of unbranded website(s) and other digital assets, drivers, custom programs, unbranded search, develop KPIs for digital key unbranded tactics that will drive launch performance and optimization
  • Create and roll out unbranded personal promotional assets
  • Unbranded media strategy and execution
• External partnerships
  • Lead external partnerships in collaboration with OPSA and Public Affairs
  • Build and maintain external partnerships with labs, advocacy, professional societies
• Conduct all activities and make decisions that are in accordance with Company policies, Pfizer values & global regulatory guidelines.

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to collaborate with to achieve meaningful outcomes and create business impact.

• Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
• Demonstrated success executing complex marketing programs with a US launch.
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
• Strong analytical skills; detail and action oriented; creative.
• Experience with product positioning and branding is required.
• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
• Self-motivated and a team player.
• Demonstrated analytical skills.
• Ability to effectively lead and influence an indirect team.
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
• Must be driven by success and able to organize multiple projects over time.

PREFERRED QUALIFICATIONS

• Advanced degree
• US marketing launch experience specifically within oncology

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Ability to travel approximately 20% of the time.

Other Job Details:

Last Date to Apply for Job: October 14th, 2025

Additional Location Information: New York, NY; Bothell, WA; Collegeville, PA; Cambridge, MA; Lake Forest, IL; San Francisco, CA

Eligible for Relocation Package: No

#LI-PFE

The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the bas