Digital Marketing Coordinator

The Digital Marketing Coordinator will play a vital role in enhancing HIPP Design + Consulting's digital presence, driving engagement with our audience, and supporting marketing initiatives. This position will focus on digital marketing strategies, analytics, and content creation while supporting in-person company representation at events.

Key Responsibilities:

Digital Marketing & Content Development:

• Develop and execute digital marketing campaigns, including paid ads, SEO optimization, and social media strategies (with a focus on LinkedIn).
• Manage and update the company website, ensuring content is fresh, engaging, and aligned with brand standards.
• Create and curate high-quality content, including writing blog posts, creating graphics, and producing email campaigns.
• Collaborate with internal teams to align messaging, communication, and branding across all digital platforms.
• General management of CRM

Analytics & Reporting:

• Track and analyze marketing metrics to measure the performance of campaigns, website traffic, social media engagement, and ROI.
• Provide regular reports and actionable insights to the Marketing Lead to refine strategies.

Event Support:

• Assist in planning, promoting, and attending industry events and conferences to represent the company and enhance brand visibility.
• Capture content at events for use in marketing materials.

Collaboration:

• Work closely with the Marketing Lead to develop strategies that align with HIPPs business goals and core values (Faith, Family, Finance).
• Partner with internal teams to ensure cohesive messaging across digital and traditional marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 3+ years of experience in digital marketing or a related role.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, LinkedIn Ads, SEO tools, CMS platforms (e.g., WordPress), and graphic design software (e.g., Adobe Creative Suite or Canva).
• Strong writing and editing skills with attention to detail.
• Experience in tracking and analyzing marketing metrics and generating reports.
• Excellent organizational and multitasking abilities, with a proactive and collaborative mindset.
• Willingness to travel occasionally to company events and conferences.

HIPP is interested in all qualified candidates who are eligible to work in the United States, however, we are not able to sponsor work visas.