Biddable Account Manager (Programmatic)

ROLE OVERVIEW

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud here!

We are looking for an intelligent, ambitious, creative thinker and rising Programmatic Account Manager who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.

This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across Display & Video 360, Campaign Manager, and a variety of additional social platforms.

RESPONSIBILITIES

• This is a client-facing, front-line management role for a cross channel, highly intelligent, charismatic and creative thinking leader who is passionate about digital marketing and specifically programmatic and paid social.

• The successful candidate will demonstrate account and channel leadership, strive for repeatable success and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.

• As an Account Manager, the ideal candidate will have a responsibility to manage and mentor  associates, autonomously lead client relationships, provide social and search expertise, and contribute to department and channel best practices.

• The ideal candidate will work in Programmatic & Paid Social primarily, planning, creating, managing, and optimizing paid advertising campaigns across various social platforms

• Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns

• Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team

• Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others

• Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting

• Establish strategies to deliver results against client goals and KPIs

• Build and maintain strong relationships with clients, vendors, and internal stakeholders

• Support business development by contributing to pitches and cross-selling Croud products to existing clients

• Create and deliver flawless client-facing reports, based on accurate data and insightful analysis

• Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs

• Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients

• Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.
  

DESIRED QUALIFICATIONS

• 2-3 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)

• Good knowledge of Meta and TikTok 

• Good knowledge of navigating and using Google Analytics

• Demonstrable experience in Programmatic Marketing